I was reading yesterday the Business supplement in the Sunday Times when I came across an article about Lawrence Dallaglio joining the 80 million pound celebrity sauce market with his range of healthy pasta sauces, inspired by the recipes of his Italian father Vincenzo, 73…...the sauces are being tied up with the Scala , the Italian company best known for there pesto.
Now heres the thing is this a money making spin using the face and name of Lawrence to up sales for this product, or is this a genuine need for another pasta sauce on the market inspired by his father of 73 ...now if it was the latter why the hell in god’s name has the father not got this product out onto the market place sooner with the help of his son?
A chef endorsing a product or a sauce makes sense , but what the hell does a rugby player know about cooking?
Dallaglio denied that money was his motivation. And what makes his product so bloody special at 2.39 ?
some stats Jean-Christophe Novelli - his range of ready meals was pulled by findus last year.
Antony Worrall Thompson - his ready meals where pulled after just 3 months after there launch
It annoys me that we have so much talent within are industry that a company feels the need to seek alternative advice from sports man that have no interest in the industry and only interest is the money….
If his fathers recipes where so freckin good why the hell has it taken 73 years to come to the supermarket shelf?
It just bugs the F@“k out of me…
