Experience the foodservice industry's secret ingredient

CHEF

CHEF

Standard Supplier 22nd February 2018
CHEF

CHEF

Standard Supplier

Experience the foodservice industry's secret ingredient

It’s widely accepted that high quality food is no longer just the preserve of the restaurant. The likes of Deliveroo, Uber Eats and Supper are challenging traditional perceptions of the takeaway by allowing consumers to enjoy restaurant quality food in the comfort of their own home. But, with the rise of new generation home delivery services, is the simple pleasure of eating out under threat? CHEF investigates…

Recent research shows that some 85% of millennials have ordered a takeaway online*, putting growing pressure on operators to offer more than just brilliant food and drink. Now, restaurants also need to provide an experience that’s interactive and socially shareable to remain competitive.

This is the very foundation of the ‘experience economy’ (the concept that consumers are spending more on experiences than products)** and is underpinned by the ever increasing consumer desire to like, post and share moments online***.

Especially true when it comes to food, Instagram in particular has attracted a big following in recent years. In fact, the annual Waitrose Food and Drink Report revealed that one in five Brits has shared a food photo online or with friends in the past month and 18 to 24-year-olds are five times more likely to share photos of their food online than the over 55s****.

This opens up big opportunities for restaurant operators who have the potential to offer an experience that diners can’t get at home. Whether that’s building in an element of theatre or surprise during the dining service or experimenting with quirky presentation to maximise photo opportunities. Ultimately, as consumers increasingly look for the ‘unique’ and ‘unusual’ moment, chefs should make the most of the little touches that can help elevate their dining experience.

The CHEF range of All Natural Stocks give chefs time back to enable them to be truly creative. To find out more about CHEF visit www.nestleprofessional.co.uk/our-solutions/chef ⁣for more information.

Photo credits to Jodi Hinds.

*Visa (2017), Digital Payment Study
** The Guardian (2017), Just do it: the experience economy and how we turned our backs on ‘stuff’
*** The Guardian (2017), Just do it: the experience economy and how we turned our backs on ‘stuff’
**** Waitrose (2016), Food and Drink Report 2016

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