Bridor launches new mash up bread collection at Food and Drink Expo

Bridor launches new mash up bread collection at Food and Drink Expo
Bridor UK

Bridor UK

Standard Supplier 19th April 2016

Bridor launches new mash up bread collection at Food and Drink Expo

Bridor launches new mash up bread collection at the Food and Drink Expo.
The look and crust of a classic baguette with the inner softness of a soft roll.

With French consumers developing a taste for fast food and classic American menu items such as burgers and subs, award winning French bakery specialist Bridor, has developed a new collection of breads that pay homage to France’s love of the classic baguette, while innovating for changing tastes.

So Soft, is a new range of part baked breads that look like traditional rustic French loaves with a crusty lightly floured exterior on the outside, but once sliced open, they yield an ultra soft texture.

The innovative new SO moelleux (SO soft) collection consists of 9 references, each one designed to inspire creativity in sandwich making:

Natural
Multigrain
Buckwheat
Olives and thyme
Sundried tomato
Pesto
Corn
Fig
Nut

The loaves cook within 8 minutes from frozen and retain their softness and outer crust even once sliced and filled. The practical rectangular shape allows for deep and complete fill, while the bread itself can be used for Panini or conventional sandwiches.

The SO soft collection will launch at the Food and Drink Expo Show, Stand J161, Hall 6.

For further information and images, please contact Andre Dang at Andre Dang Communications.
T: 020 8704 4956 E:[email protected]

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