Essential Cuisine launch Britain’s Best Brigade

Essential Cuisine is on a nationwide hunt to uncover and reward the UK’s hardest working chef teams in their Britain’s Best Brigades campaign, with the triumphant team scooping £1000 in cash plus an exclusive menu development masterclass.

Having launched at January’s Hospitality Show in Birmingham Essential Cuisine, the British producer of premium stocks, jus, gravies, glaces and demi-glaces, will be recruiting kitchens to represent and do battle in eight regions across the UK – London, the South East, the South West, the Midlands, the North East, the North West & Northern Ireland, Wales and Scotland.

Nigel Crane, Managing Director for Essential Cuisine, said: “Camaraderie, skill, commitment and a tireless work ethic; these are just some of the qualities that make good brigades great, and we want to uncover the best.

“It doesn’t matter which sector you work in, tell us why your kitchen should be considered and you could be chosen to represent your region.”

To get involved entrants need to go www.bestbrigades.com/enter and leave a few details about them and their team. From there, entries will be judged on a number of key criteria by a very special panel including chef patron of Liverpool’s Hope Street Hotel, Paul Askew and Executive Chef at London’s Park Lane Sheraton, Andrew Bennett MBE, before eight regional finalists are chosen.

Finalists will then be required to create a simple 30-60 second video that perfectly sums up their kitchen philosophy. The videos will go to a public vote on Essential Cuisine’s Facebook page with the triumphant team scooping £1000 in cash plus an exclusive menu development masterclass. Runners-up in each region will receive £300 towards a team night on the tiles.

Nigel adds: “For the video round, we want these kitchen teams to capture the spirit that keeps them ticking. Let’s be under no illusion, we’re not looking for the next Spielberg, more the characters, camaraderie and the cooking skill. Regional pride is at stake, I urge kitchens with serious chemistry and the will to win to get involved, stand up and be counted.”

This year Essential Cuisine is celebrating 20 years in business. Since 1995, the company has been producing stock ingredients that help to unleash the creativity of chefs in all sectors, always delivering good taste, with absolutely no quality compromise.