World's best pizza chef announces new restaurant in Soho

Michele Pascarella is set to open his largest pizzeria to date in the heart of Soho.

The new NotR (Napoli on the Road) will be located at Wardour Street, marking a major milestone in a journey that began with a food truck and a dream.

Read more: Napoli on the Road wins Best Pizzeria in Europe

About Michele

Originally from a small town near Naples, Michele began making pizza at just 11 years old. In 2016, he brought his craft to London, launching Napoli on the Road from a mobile kitchen. His inventive yet tradition-rooted approach - blending Neapolitan authenticity with seasonal creativity - quickly earned awards, leading to permanent restaurants in Chiswick and Richmond.

Winning “Best pizza maker in the World” in 2024 and 2025 brought international attention and unprecedented demand, with thousands trying to book a table daily.

The new Soho flagship will give Michele the space to welcome more guests and expand his vision.

A post on social media read: "When I came to London, I was just a kid barely over 18, barely speaking English.
I still remember stepping out of the tube in the middle of the city for the first time: it felt unreal, like the streets were too big for my steps, like the buildings were looking down on me.

"I didn’t have much, but I had dreams. Dreams that seemed huge at the time, yet turned out to be small compared to what life had planned for me. I used to walk around central London thinking: 'Will I ever be able to create something big, something truly my own, here in the heart of London?'

"Then came the food truck, my first little kingdom. All mine: my hands, my sweat, my wild ideas.
From that moment on, step by step, I never looked back.

"Now I’m here, about to open my biggest pizzeria ever, right in the heart London, in the heart of Soho, on Wardour Street. I won’t lie, I’m scared. I’m afraid this might be too big, too much. But I’m proud. So proud. Because I made it with my own hands, with my partners, with all the people who in these 15 years in London have lifted me up, knocked me down, pushed me forward.

"And I need to say thank you: to London, for embracing me from day one, for giving me an energy like nowhere else in the world. This autumn, NotR will meet Soho and I can’t wait. Because this time, we have the space to dream even bigger.

"See you in autumn, 140 Wardour street, Soho."

Written by Abi Kinsella