From screen to table: Jamie Oliver joins Airbnb Originals
Jamie Oliver is the latest chef to team up with Airbnb as the short-term rental platform expands into curated culinary experiences.
The collaboration forms part of Airbnb Originals, a programme launched in May to rival traditional hotel services such as room service, gyms and cultural programming.
Branded as “the most extraordinary experiences hosted by the world’s greatest icons,” the line-up now includes Jamie in London, Chris Bianco in Los Angeles and Atsushi Tanaka in Paris.
Pesto, pasta and a behind-the-scenes tour
For £150 per guest, Jamie will host a one-and-a-half hour pesto and pasta-making class at his London studio, followed by a guided tour of the space where much of his television work is filmed.
The experience has been developed in partnership with Netflix, whose Chef’s Table series featured Jamie earlier this year.
He joins a growing list of chefs already offering Airbnb chef’s table experiences in the capital, including Shuko Oda of Koya in Soho, Elliot Hashtroudi of Camille in Borough Market and Sandia Chang of two-Michelin-starred Kitchen Table in Fitzrovia.
Beyond the screen
Dave Stephenson, chief business officer at Airbnb, said: “Together, we’re taking Chef’s Table and its signature storytelling beyond the screen and bringing it into the real world. It’s not just the best way to learn about a place’s cultural heritage through food but also to experience it with some of the most famous chefs shaping it.”
Justin Connor, president of Chef’s Table Projects, added: “Chef’s Table has been sharing important culinary stories on Netflix for the last decade, and we’ve long dreamed of finding a way for people to experience them first-hand. We’re excited to partner with Airbnb to bring this vision to life – curating immersive culinary experiences around the world for guests to discover regional food culture and step into the story.”
A new strategic push for Airbnb
Chief executive Brian Chesky described the Originals and Services initiative as Airbnb’s “biggest launch to date”.
The San Francisco-based business, founded in 2008 by Chesky, Joe Gebbia and Nathan Blecharczyk, now operates more than eight million listings across 220 countries and regions.
The move into food-led cultural programming signals a shift from pure accommodation to a lifestyle-driven platform – one that connects travellers directly with chefs, sommeliers and cultural icons.
For Jamie whose career spans bestselling cookbooks, long-running television series and a global restaurant portfolio, the partnership offers another way to connect with audiences: not just through recipes on a page or screen, but across the table, with pasta dough in hand.
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