Fresh Direct Launches CauliShoots®

Kevin Coles

Sysco GB

Standard Supplier 22nd March 2024
Kevin Coles

Sysco GB

Standard Supplier

Fresh Direct Launches CauliShoots®

In a first for foodservice, Fresh Direct has launched ‘CauliShoots®’, an innovative, new variety of cauliflower, which is set to revolutionise how this versatile vegetable is served in restaurants across the country.

CauliShoots® have succulent long stems, with sweet, nutty curds, and are more flavoursome and robust than standard cauliflower. With cauliflower increasingly one of the today’s go-to ingredients for chefs, CauliShoots® offer a new way to enjoy this menu favourite.

Ian Nottage, Head of Food Development at Fresh Direct said: “CauliShoots® are a fantastic new innovation. Cauliflower is really popular with chefs, and CauliShoots® takes it to another level. The products are a versatile blank canvas, providing the perfect ingredient for a delicious starter or tasty main course.

“With minimum prep, zero waste and a fast cooking time, CauliShoots® are a super convenient way to capitalise on a versatile menu item. These products have the potential to take the market by storm and we expect them to do just that!”

Fresh Direct has worked in partnership with Barfoots, who grow the product year-round from its farms in the UK between June and September and from its Spanish farms over the winter, to bring the product to market.

Founded in 1976 by Peter Barfoot, Barfoots has a long-established reputation for sustainable vegetable farming. To create CauliShoots®, it worked with seed growing partner Syngenta developing and testing the product over five years while they created the ultimate cauliflower.

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