At the forefront of the UK’s culinary scene, Heavenly Desserts shines as a beacon of innovation.
Founded in Derby, England, in 2008, this restaurant franchise skilfully navigates the challenge of blending traditional hospitality with a cutting-edge digital strategy.
Heavenly Desserts’ digital-first approach has significantly boosted operational efficiency and enhanced customer experiences, propelling them to become the UK’s fastest-growing dessert restaurant franchise. The icing on the cake was Deliveroo’s Best Dessert Restaurant Award.
Chris Conaghan, operational development manager, explains how they combine the essence of traditional hospitality, leaning on talented staff, with the speed, precision and efficiency of a digital-first approach.
“Thinking digitally has had a seriously positive impact on our bottom line.”
Let’s unwrap Heavenly Desserts’ sweet success story.
Jump to the interview with Chris Conaghan.
Key Insights
Heavenly Desserts successfully marries traditional hospitality with a digital-first approach.
Who
Heavenly Desserts: UK’s fastest-growing dessert brand, founded in 2008.
Operates nearly 50 locations in the UK, with international expansion in a.o. Canada.
Chris Conaghan, Operational Development Manager
Challenges
Providing support to a growing number of franchisees.
Ensuring efficient operations and decision-making.
Solutions
Implementing a digital mindset across the organisation.
Automating processes like inventory and workforce management.
Adopting online ordering systems and a new mobile app.
Utilising tech for better decision-making in menu development and marketing strategies.
Outcomes
Automation minimised human error.
Processes are quicker and more efficient.
Improved customer engagement and convenience.
Franchisees are empowered with better business decision-making capabilities.
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