Campaign, after six months of the new rules performance varies wildly. At the top end are restaurant chains such as JD Wetherspoon that invite customers to use an online menu builder based on their dietary requirements – boxes can be ticked for all 14 of the allergens, as well as for vegetarian or vegan. There’s even a healthy eating option.

Other examples include pubs where staff have photos of food packaging labels on their phones to show to customers and schools that provide printed allergen information for all meals – even the teas served during cricket matches.
Some are still missing the mark, however, with no allergen information?or signage. Some offer general disclaimers – for example, “all our products contain allergens” – that are unacceptable under the new rules, while in other cases the campaigners found staff unable or unwilling to help.
Richards – a keen supporter of the campaign and its move to set?up a panel of industry experts to improve compliance with the regulations – says part of the challenge is taking away the “fear” among staff, so they can offer the right information and then it’s up to customers to use it. There have been some unexpected situations as a result of the heightened awareness, however (see Customer Care below).
Richards admits that the company’s sites haven’t yet been subjected to the level of policing he expected. “I know we’re ready, though.”
Customer Care
Gather & Gather’s Allister Richards describes the effect the allergen regulations and increased awareness are having on his staff.
“We’ve been running lots of extra training to raise awareness among staff, and that’s been a real eye-opener for our chefs. But it’s also prompting some pretty inspiring interactions between our staff?and our customers.
I remember this one scene happening right before my eyes. A customer went to help himself to the porridge, for which there was information regarding the use of 1% milk. Our member of staff leapt out from behind the counter and told the customer he couldn’t eat it, practically snatching the bowl from his hands. ‘I know you always have soya milk in your coffee,’ she said. The customer then explained that whilst milk in coffee didn’t agree with him, it was fine in porridge.
Dairy isn’t among the 14 allergens and it wasn’t a textbook approach to protecting our customers, but the sentiment was certainly there. It’s only right and proper that we are responsible and accountable for the food we serve.”
As told to David Burrows Editor in Chief of Footprint