Did you know that the famous Indian Koh-i-Noor diamond, set in the crown of Queen Elizabeth II, has a curse attached to it which affects only male owners? All the male rulers who have possessed the gem have lost their throne or had other misfortunes befall them. However the women rulers or consorts who have owned it have been blessed with long reigns and/or lifespans like Queen Victoria, the Queen mother and our very own queen Elizabeth.
This is one of the interesting facts that I learned at EBLEX’s Excellence in Steak and Chop House launch event at the Tower of London, which, as you might have guessed, also involved a guided tour of the crown jewels. Here is another interesting fact I learned –the steak that Pierre Koffmann declared the best he had ever tasted was from the heel of the cow – a group of muscles containing a lot of gristle that are usually only used for braising. The steak that so impressed Koffmann was an individual muscle ‘seamed’ out of the heel by master butcher Dick van Leeuwen.
Dick van Leeuwen also happe
ns to be the Business Development Manager at EBLEX and the man who, along with fellow EBLEX master butcher, Martin Eccles, took us through the butchery demo showcasing the steak cuts in the new ranges.
The Excellence in Steak and Chop House ranges – the first using boneless steaks, the latter using bone-in cuts – are a series of new or lesser-known steak cuts designed to increase profit potential across the retail and foodservice markets.
The cuts included in the Excellence in Steak range are: flat iron, Denver steak, picanha steak, thick flank, tender top, bavette and a range of individual ‘seamed’ rump muscle steaks, and in the Chop House range: bone-in porterhouse, bone-in sirloin, fillet on the bone, shoulder racks, bone-in cannon and a range of T-bones. To prove that these cuts are as much about eating quality as profit margins, many of them were cooked and served at the event and I can confirm after two, or possibly even three (my memory gets a little hazy around this point) return visits to the buffet table that the eating experience really is good.
As master butcher Dick van Leeuwen said, handing me yet another steak (this time to take home with me): “If you look at flat iron for example, it could really compete we
ll as an alternative to sirloin or rump. If you taste them next to each other, I would personally prefer a flat iron to a rump.”
The challenge to chefs however might not be from customer feedback but getting the customer to
ey can really sell the product, at the end of the day a picanha is just a rump. Other than that why not use the product as a modern twist on a classic steak? For example 
There is also interesting talk of developing burgers using individual muscles. As Hugh Judd said: “We’ll be looking at things like whether a chuck burger made just of chuck beef tastes better than a brisket burger or a rump burger. We’ve done some research which will be coming out soon and we want to get the American side of that as well.”
Individual muscle burgers? Sounds intriguing. I wonder which London landmark they will use to host that launch event? It would be tempting to suggest the gherkin but that would be immature.
You can find out more about EBLEX at their website Small Contribution. Big Impact.
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