Advertorial: Major International - At the heart of every busy kitchen

The  Staff Canteen

The Staff Canteen

Editor 17th June 2014
With the launch of a number of fantastic new product ranges released to the industry at Hotelympia 2014, Major International have certainly excelled themselves once again in terms of their first class flavour profiles, design execution and vast product innovation.   With a current portfolio offering a range of stocks, sauces, gravies, marinades, demi glace, jus’ and fruit base products, Major have now introduced three new ranges; Pan Asian Broths, Liquid Bursting with fruitinessSeasonings and Jus Paste products, as well as adding another three Fruit Bases to their growing armour.   “We wanted to expand in terms of our flavour offering and what better platform to launch our new products then at Hotelympia 2014.  The response from existing and new customers to all of the new products has been absolutely overwhelming.  We listened to our customers to find out exactly what it is they wanted and I believe we’ve most certainly delivered!” comments David Bryant, Managing Director of Major International.  The very talented New Product Development (NPD) team at Major International worked hard to devise these delightful new ranges, which are all Gluten Free and contain no artificial additives or preservatives.   The liquid seasoning range includes flavours of Chargrill and Hickory & Applewood Smoke, which can be mixed into sandwich fillings, brushed onto protein, or added into sauces to create authentic flame roasted notes.  What better way to enhance your lunchtime specials than by mixing these seasonings into your existing mayonnaise, dips or dressings, the results are phenomenal!  In terms of flavour profile, the Chargrill tastes like its straight from the rotisserie and the Hickory and Applewood has an added flavour of succulent bacon cooking on an open fire.  Great for your summer barbecue, you really do have to try it to believe it!   Sample the new Liquid Seasoning range from major With simplicity and ease of use in mind, the seasonings are superb when used on meat, fish and vegetables to create a real smokey flavour.  Ideal when used on your lunchtime specials when added to a classic club or wrap to create a special fresh taste.     “The new range of Pan Asian Broths are exquisite and the flavour intensity is phenomenal. We wanted to get right to the heart of todays’ consumer and be a part of the emerging street food craze, which is exactly what we have done.” Continues Bryant.   Asian Cuisine is considered a major growth area in the coming 3-5 years in contrast to European foods that are fast approaching saturation point.  Street food was one of the biggest trends in the third and fourth quarters of 2013 due to an audience keen for new flavours and the flavours of Vegetarin, Beef and Chicken.  Analysts predict a rapid rise in demand over the next few years and nearly a quarter of all chefs predict that Asian food will be the fastest growing cuisine type. The reason?  It’s big on flavour, good value for money, extremely healthy for today’s lifestyle conscious consumers and above all it’s seen as extremely fashionable!     The three new fragrant broth flavours come in beef, chicken and vegetable and are created in   two 2 simple steps; add your choice of flavour to boiling water and whisk… It really is that easy. You can Three aromatic and fragrant flavours to choose fromthen pour over noodles, vegetables and cooked protein and enjoy.  Alternatively, add the Pan Asian pastes direct to many dishes such as stir fry’s and sauces to give an extra depth of superb flavour or even brush onto all types of meat and fish to create an array of amazing dishes.   Finally, the third new product recently launched is the exquisite Veal Jus Paste.  Fast evolving as the key ingredient for your signature dish, your kitchen will not be complete without this essential item.  Add a touch of class to your sauces and finished recipes by whisking the jus into warm water, bringing to the boil and stirring constantly.  Allow to simmer for 2-3 minutes and simply serve!   The mirror like sheen and glassy effect of the Jus coupled with the superb flavour delivery will leave your guests wanting more. No other product has the performance of a kitchen made jus whilst yielding up to 10 litres per kilogram once diluted.   Take the taste test for yourself and call us today for a FREE sample of the above products and a FREE USB filled with recipe ideas for your kitchen this summer. For more information simply call on 01933 356012, like us on Facebook www.facebook.com/majorinternationaluk or follow us on Twitter www.twitter.com/majorint

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The  Staff Canteen

The Staff Canteen

Editor 17th June 2014

Advertorial: Major International - At the heart of every busy kitchen