As CHEF® reveals its latest product innovation - CHEF® All Natural Beef Stock – Andrej Prokes, former Executive Sous Chef at the Michelin starred The Ritz London and Sous Chef at The Fat Duck in Bray and now Consultant for CHEF® by NESTLÉ PROFESSIONAL®, says there has never been a better time for chefs to ‘take stock’ of kitchen operations, embrace new products, and explore opportunities for culinary innovation and creativity.
Andrej Prokes,
Consultant for CHEF® by NESTLÉ PROFESSIONAL®
“As chefs, some might say we set our standards high. And rightly so.
“We are part of an exciting culinary world that is more diverse than ever before, with boundless opportunities for creativity, innovation and flair.
“As chefs, we are at the helm of culinary innovation, responsible for taking customers on a journey through our food, and engaging their senses. It’s important to stay open to new ideas, and to keep learning. The opportunities are there; it’s about making the most of every single experience.
“However, the Industry is changing, and with many kitchens operating with far fewer chefs, time is not always on our side. The reality is that many of us simply don’t have the resource or time to spend hours sweating over a stock pot.
“In my opinion, now is the time to ‘take stock’… We are seeing a fundamental shift in our Industry, and finished products are really gaining in acceptance. The reality is that the quality of these new generation products is consistently good, often containing natural ingredients and delivering scratch-made flavour. Perhaps most importantly, they enable chefs to focus on innovation and creativity that is so vital.
Beef stock from NESTLÉ PROFESSIONAL®
For 40 years, CHEF® has been giving chefs worldwide time back to create even better dishes, and the All Natural Beef Stock is part of a new generation product that takes this to a new level: CHEF® All Natural Stocks.
“Created by chefs for chefs, the new stock is made exactly as chefs would in their own kitchens using all natural ingredients – 2.7kg of beef bones for every litre of stock, water, as well as carefully sourced vegetables and herbs.
“No chef should have to compromise on standards, and this stock is a culinary base you can trust to deliver scratch-made flavour, each and every time. Significantly, it also frees up time to focus on creativity, flair and presentation.
“At the end of the day, this is an exciting time to be a chef; the Industry is changing and opportunity is at our fingertips. It’s up to us to either lead the change or evolve with it.”
All Natural Beef Stock is made exactly as chefs would in their own kitchens using all natural ingredients - 2.7kg of beef bones for every litre of stock, water as well as carefully sourced vegetables and herbs.
Available in 1 litre and 10 litres and with a 12-month shelf-life, All Natural Beef Stock can be kept in the fridge for up to three days after opening and provides consistency of taste for bases across dishes.
CHEF® All Natural Beef Stock is available now.
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