Reggae Reggae Sauce creator Levi Roots to open first restaurant

The  Staff Canteen

The Staff Canteen

Editor 23rd July 2015
Levi Roots, creator of Reggae Reggae Sauce and one the biggest successes of BBC’s Dragons’ Den, is to open his first restaurant later this year at Westfield Stratford City, in partnership with Eren Ali, co-founder of Las Iguanas.Levi-Roots Levi Roots’ Caribbean Smokehouse will bring authentic Caribbean cuisine to life, making it accessible to everyone, and will be spearheaded by a team with unrivalled experience in creating premium everyday dining. Levi has worked closely with Eren Ali to develop the concept and said: “I know Caribbean cuisine and Eren knows how to create successful dining experiences. It feels like the perfect partnership.” The Levi Roots brand now spans a broad range of grocery categories with more than 50 products in the portfolio, proof of the consumer appetite for Caribbean cuisine and flavours. Levi has felt for some time that the next natural step was a dining experience. Levi Roots said: "Since the initial success of Reggae Reggae Sauce on Dragons’ Den I’ve wanted to bring the tastes of the Caribbean to as many people as possible. las-iguanas"Now that we have built such a strong reputation for the “Levi Roots” brand, it feels like the right time for me to open a restaurant to give even more people the opportunity to enjoy genuine Caribbean cooking”. Eren Ali comments: "I’ve been relishing the idea of working with Levi. We are bringing something unique back from our Caribbean travels together to Levi’s adopted home town of London”. Further details to be announced later in the year.

In these challenging times…

The Staff Canteen team are taking a different approach to keeping our website independent and delivering content free from commercial influence. Our Editorial team have a critical role to play in informing and supporting our audience in a balanced way. We would never put up a paywall and restrict access – The Staff Canteen is open to all and we want to keep bringing you the content you want; more from younger chefs, more on mental health, more tips and industry knowledge, more recipes and more videos. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector - we want to do more for you.

A single coffee is more than £2, a beer is £4.50 and a large glass of wine can be £6 or more.

Support The Staff Canteen from as little as £1 today. Thank you.

The  Staff Canteen

The Staff Canteen

Editor 23rd July 2015

Reggae Reggae Sauce creator Levi Roots to open first restaurant