Reggae Reggae Sauce creator Levi Roots to open first restaurant

Levi Roots, creator of Reggae Reggae Sauce and one the biggest successes of BBC’s Dragons’ Den, is to open his first restaurant later this year at Westfield Stratford City, in partnership with Eren Ali, co-founder of Las Iguanas. Levi Roots’ Caribbean Smokehouse will bring authentic Caribbean cuisine to life, making it accessible to everyone, and will be spearheaded by a team with unrivalled experience in creating premium everyday dining. Levi has worked closely with Eren Ali to develop the concept and said: “I know Caribbean cuisine and Eren knows how to create successful dining experiences. It feels like the perfect partnership.” The Levi Roots brand now spans a broad range of grocery categories with more than 50 products in the portfolio, proof of the consumer appetite for Caribbean cuisine and flavours. Levi has felt for some time that the next natural step was a dining experience. Levi Roots said: "Since the initial success of Reggae Reggae Sauce on Dragons’ Den I’ve wanted to bring the tastes of the Caribbean to as many people as possible. "Now that we have built such a strong reputation for the “Levi Roots” brand, it feels like the right time for me to open a restaurant to give even more people the opportunity to enjoy genuine Caribbean cooking”. Eren Ali comments: "I’ve been relishing the idea of working with Levi. We are bringing something unique back from our Caribbean travels together to Levi’s adopted home town of London”. Further details to be announced later in the year.