to play a central part in shaping these experiences, while also taking on responsibility for the group’s growing e-commerce offer.
Developing Home by Simon Rogan
As e-commerce executive chef, Sam will work closely with the e-commerce team to support the ongoing development of Home by Simon Rogan. The platform was launched in 2020 in response to lockdown and has since evolved into a significant part of the business.
Home by Simon Rogan offers three-course meal kits and seasonal menus for occasions such as Christmas, New Year and Easter, all prepared by the group’s chefs in the Lake District using produce from Our Farm and trusted local suppliers.
Alongside meal boxes, the online shop has expanded to include a curated range of condiments, preserves, pickles and small-batch essentials made by Our Farm head chef Liam Fitzpatrick, using surplus produce from the farm, as well as seasonal gifting and hampers.
Over the next year, the offering is set to grow further, with new product launches planned that continue to reflect the group’s emphasis on seasonality and sustainability.
‘Well placed to showcase our ethos’
Commenting on his promotion, Sam said: “I’m so proud to take on this new role within UMBEL Restaurants and am looking forward to pushing the boundaries of our Home by Simon Rogan offering next year. After many years working within different areas of the business, I feel well placed to showcase Simon Rogan’s ethos and cooking philosophy at events at home and abroad.”
Simon Rogan added: “Sam has been with us for such a long time, so we wanted to reward his talent and hard work. He really understands our vision and will be crucial in executing our expansion plans over the next couple of years.”
