People 1st has announced that the Shine Awards lifetime achievement category is to be renamed in honour of foodservice entrepreneur and CH&Co founder, Robyn Jones, who passed away last year.
The Robyn Jones Lifetime Achievement Award will be presented to a woman who has demonstrated long-term dedication to the hospitality, leisure, travel and tourism industry and excellence in her career.
Previous winners include former VisitBritain chief executive, Sandie Dawe CBE, The Seafood Restaurant director, Jill Stein OBE, and Robyn Jones herself, who won the accolade in 2011.
People 1st chief executive Simon Tarr said: “Robyn Jones was a true pioneer for women in hospitality. Our research shows that lack of visible role models is still seen as a barrier for a lot of women in the industry, and Robyn’s story was – and still is – an aspirational one that will inspire other women to aim high.
“Robyn was a valued member of our Women 1st network, and we’re proud to be able to honour her legacy through the Robyn Jones Lifetime Achievement Award.”
Having started her career as a school dinner lady, she founded CH&Co with her husband, Tim, on a Government Enterprise Allowance in 1991. With a spare bedroom as her office, and armed with just a telephone directory as her customer database, she began to build her company.
Within two years, and at the height of a recession, the company had won the Booker Prize for Excellence as Best Young Business and Best Caterer.
Robyn's determination, endless enthusiasm and vision to gain a reputation for improving food at work by providing