It’s all a bit accidental really to be honest, I started working for Andreas [Antona] when I was 35 at Simpsons in Kenilworth, and prior to that I hadn’t really done much competitions apart from student things, so I wasn’t so experienced in competitive cooking, so the only things I have done are National Chef of the Year and Midlands Chef of the Year, and most people do a lot of other stuff before they get to those bigger ones. I mostly did it because Andreas was encouraging me and when the Bocuse d’Or came up it was a bit of a slippery slope. Before I knew what the Bocuse d’Or was all about I found I was being sucked down this tube and sort of ended up doing it, so on paper I was probably not a very likely candidate for the competition. I’ve never really been involved in the British culinary team or any of that sort of stuff, so I did it and I found I sort of enjoyed it, it’s quite an adrenaline rush, so that is sort of what spurred me on to do it again. Coming fairly close to the podium made us think, should we have another bash?
Do you think it’s important for other British chefs to get involved in competitive cooking? Yeah I mean it’s not for everybody, it’s one of those things where some people take very naturally to it and some do not, and there is no right or wrong way, but what I would say is, competing in competitions does make you put everything under a microscope, especially something as intense as the Bocuse d’Or That process of putting yourself and what you are producing under the microscope is good for a chef to go through. I think, as a chef, you can apply some of these things to your workplace as well and really be forensic about what you do, it is a separate world but there are some overlaps.
What would a win mean for you personally and the reputation of British cuisine? We are not even thinking about that yet, if you go into the process thinking about the result then you are just distracting yourself from what you have got to do, it’s all about you and the food, and the team, the results shouldn’t be on the top of your mind, but occasionally you daydream I suppose. I think a win would make a statement of something that we already know - we have brilliant craftsmen in this country and there are lots of people who can have a good crack at the Bocuse d’Or, I just think that we need to make a statement that we have these craftsmen here and we are proud of them.
Adam is due to compete In Stockholm on the 8th of May, and will be cooking in box 2 alongside his trusted commis chef from The Cross, Josh Allen.