Lakeland Dairies launch brand new VIVA flavoured milk No Added Sugar range

Alice Edwards

Alice Edwards

Other 8th September 2020
Alice Edwards

Lakeland Dairies launch brand new VIVA flavoured milk No Added Sugar range

Lakeland Dairies Foodservice, the specialist business division of leading farmer-owned Irish dairy co-operative, today announces the launch of a no added sugar version of its bestselling VIVA flavoured milks. 

VIVA flavoured milk is the No 1# choice in schools and from September will be refreshed with the no added sugar range. 

In blind taste tests (February 2020) 3 out of 4 kids preferred the taste of VIVA No Added Sugar. Independently tasted by 10-16-year-olds across the country, it wowed the crowds with its stronger taste and smother texture. From Birmingham to Glasgow the chocolate flavour was hailed as “More like Chocolate” and “A Better Chocolate Taste” versus another leading brand of no added sugar flavoured milk. 

The reformulated range features three incredible flavours, a strawberry flavoured milk bursting with flavour, a creamy banana, and a best-selling delicious rich chocolate flavour. Made with semi-skimmed milk from 100% family farms, the milk is low in fat and suitable for vegetarians. The best-ever tasting flavoured milk is smooth, creamy and with just the right thickness, making it a firm favourite with kids. 

The innovative packaging is 100% recyclable thanks to it being the first flavoured milk provider to use paper straws – saving an equivalent of 6.5 tonnes of plastic every year. 

Paul Chmielewski, Head of Marketing and International at Lakeland Dairies said: 

“Milk is great source of calcium for growing bodies, and we know a lot of children really enjoy flavoured milk. We wanted to produce the best tasting no added sugar flavoured milk on the market and we were simply not prepared to compromise on taste. We are delighted that children agree - with a whopping 74% of kids choosing VIVA No Added Sugar milk as their favourite.” 

School compliant, VIVA No Added Sugar is the ultimate convenient product. With easy to handle back-of-house features such as long shelf life, the individual packaging is also ideal to support healthy school lunches under new Covid restrictions. 

VIVA Flavoured Milks No Added Sugar, more of the good stuff, less of the other stuff. 

Environmentally friendly packaging 

• Fully traceable milk from Lakeland Dairies farmer owned dairy co-operative 
• Innovative paper straw saves 6.5 tonnes of plastic every year
• Carton and straw use material from FSC certified sources 

 Nutritional benefits 
• School compliant  
• Low in fat 
• Semi-skimmed milk and under 100 calories per 200ml carton 
• No artificial flavours, colours or preservatives or sweeteners
 • Each carton provides 30% of an adults RDI of Calcium and 40% of an adults RDI of Vitamin D 
• Contains added Vitamin D
• A natural source of Protein, Iodine and Vitamin B12
• Suitable for vegetarians

 • Single serve cartons make them easy to drink and serve
• Long-life milk with long shelf life and convenient storage 
• VIVA No Added Sugar is sold in cases of 27 x 200ml per flavour.

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