with the maximum of your imagination and the maximum of your understanding which then led me off to start a chemistry degree with the Open University.
Do you think there's a danger with, again a generalised statement but under the molecular banner, is there a danger that we're going to end up with people, who simply by-pass the foundation and basics of cooking in a quest for a molecular approach
Classically self-taught isn't he?
Well yeah.
One week at
Le Manoir and falling in the right pocket of Marco was pretty much it for him wasn't it?
Yeah exactly but I guess what I was driving at is, is there a danger that with the Hestons and the Ferrans of this world that people look at them and they see it's very rock and roll and that the next generation of chefs are going to want to emulate that before they understand the basics of cooking?
Oh completely and you see it every day..
I got there in the end ((laughs)).
So yeah so many people walk through the door and it's getting more now that they want to be the next Heston now that he's got more of a TV profile but we've had it for years with everyone, every Tom, Dick and Harry wants to be Jamie Oliver and what everybody needs to remember and I've gone to print with this one before, what everybody has to remember is there is one Jamie Oliver. There is one Heston Blumenthal and thank Christ in this world there's one Alex Wood be

cause at the end of the day we are all who we want to be, , if you want to be bouncing around TV etc. then go to RADA, learn drama for fuck sake.
Yeah.
There will always be room for a certain amount of cooks on our television screens especially as channels are expanding exponentially giving more and more chefs and actors much greater scope for unemployment and so whilst the increased profile does make the industry more appealing and I think that's fantastic"¦
Yeah absolutely.
"¦what every chef that walks through the door of my kitchens, anybody's kitchens who I know, needs to remember that you start on the bottom rung, you climb, it's down to your skills, your talent, your passion, your drive, how quickly you climb that ladder but don't think that by donning a set of whites you're Jamie Oliver, you're not, you're another guy who's going to get thrown in pot wash. You're going to be in the shit in service whether you like it or not.
No fair comment. Now I know you've got your own blog. You use Twitter obviously you use The Staff Canteen, how important is modern media now to the chef?
Oh completely. It's huge. Look at my follower list 361 followers as of this interview, just following some random Welshman in a club and it's fantastic. I thank everybody, because I don't know what you see in what I'm doing"¦
((laughs))
Yeah but it's quite amazing how if it's treated correctly social media can boost and benefit everybody, even if it's just a case of getting one or two extra contacts out in the real world, too many of us are stuck in basement kitchens, , as
Nathan (Outlaw) said on Twitter the other day, "They don't let us out much," and used well, I started the blog because I wanted to express my thoughts to a wider audience. I didn't want to be playing with fire and water or ideas in food because I'm not that organised to update it but a

gain the thoughts through my head if I can chuck them out there, then it also gives me a good point of reference to what I was thinking at that time which helps, you know, funnily enough the blog is a good archive for me personally but as social media's a great tool just be careful. Certainly things like Twitter just remember they're just instant and very difficult to retract if you push it too far. I've been lucky I've pushed it with a couple of people a couple of times but I've walked away unscathed but that was more luck than judgement.
Okay and last but by no means least where can you see yourself in five years?
In five years I'd like to be out of the clubs. I'd like to be cooking for the public again in one way, shape or form.
Why because the guides recognise you or"¦
I think it's a little bit of that I'm also in a very cushy job that's Monday to Friday, lunchtimes only.
You realise everyone's reading this thinking, "˜I want that job'?
Yeah well good luck it'll be available in a couple of years.
((laughs))
When it's frantic it's frantic but I do, for the first time in my career, have time to stop and think. I hope I'm delivering the guest expectation that I want to deliver my ethos and just carry that through but it's also a playground for me to hone my skills so that when I go back to the public I've got a good repertoire behind me, using the social media to drive that a bit forward as well hopefully I'll have a little bit of my self-driven PR into whatever I go into beyond this and so that I can hit the ground running and take it somewhere. Clubs are a little bit too safe, but use it for what it is. It's a playground at the moment.
Absolutely. Well listen thank you very much first and foremost for today. Thank you for your wonderful content and your input on The Staff Canteen"¦
Pleasure.
"¦it generally is very, very well received and enjoy"¦
You can't please all the people all the time.