think a question chefs have been asked and it's a very good question, what are the attributes that make a good chef? Well if you can get them on the table then"¦and of course certain things, than others but you've got to be a people person, you've got to like what you're doing, you've got to kind of be in the hub of it, whether you have to do your budgets payroll and all the other demands to still to be approachable.
Well in an operation this size that's turning over millions you have to make a profit, that's the bottom line isn't it? Yes it's very important. It's not just about the food you deliver, of course that's primary but you've got to be making money now as the modern chef. Yes that's the harsh reality of what we do as well isn't it? I think people think that in the hotel it's kind of easy because you've so many outlets, breakfast is a huge money earner, we know that nothing stays the same as it is and I think that's the biggest thing for us as chefs and hotel chefs, across the board, and you have to keep your eyes open, you have to keep seeing what's out there and it's okay saying, " I can do my food costs because which I know will be fine," but that actually doesn't happen because breakfast is now included in the overnight rate, everybody's else is doing it so what do you do? Say, "I'm not going to do that," it's not my decision, it's not my business. So of course that happens whether you like it or not and you have to look at ways to bring in the revenue that you need and I think now in terms of the cost of food and cost of produce, we are having to look at ways of using more of the animal, using more produce which I think is a great challenge, rather than some of the ones that we face in our roles sometimes where you think, "˜This is not the way that I want it to go,' but whether we like it or not our business, so we have to adapt and make it work, to level our clients expect.
Would you say also in the last 25 years that the chef's become more accessible to the rest of the hotel? I mean 25 years ago the chef was God wasn't he? Yeah. What chef said went and that was it and people were fearful to come into kitchens and I don't mean here I mean across the board in big operations"¦ No that was the perception. "¦whereas now I can imagine you've got PR on the phone, you've got people wanting menus, you've got lots and lots of things and there's you've almost got to become much more accessible to a lot more different departments. Totally. And people they want to come down and see the kitchen, guests, people that have worked here, younger people that want to come and see, children that want to have a look round, people that want to come and work for a day and see what goes on in the kitchen and you're absolutely right the door is open, whereas, as you said, 25 years ago the door was very firmly closed and of course you almost had to make an appointment if you dare come down to the kitchen. You have to go and see guests for tasting, guests want to see you, they want your ideas, they want to know that you're going to be here. They kind of put a lot of demands and a lot of pressure on you because"¦
Does that mean the modern chef then is now a different character, they have to be more front of house orientated, they have to be more presentable? I don't mean clean and tidy I mean they've got to be able to interact with the general public now. I think it's kind of expected and if you don't like it you make two choices, you either have to get on with it and make yourself like it or potentially you miss out on something because you can't do that function that is required.
But like you say if Henry's doing it at the Dorchester, realistically you've got to offer the same here. Absolutely. You know it's like the whole master class kitchen dining thing we've been doing that, and in fact started doing things when John (Williams) was here, so nearly eight, nine years, which seems only seems like two years, again ((laughingly)). But we started off doing the dining experience in our butchery area and master classes and of course master classes now are no big news, everybody's doing them, everybody's taking the opportunity of yet another revenue stream looking for another way to actually bring more money to the table.
How do you motivate yourself then Martyn? 25 years is a long time in anyone's book and we all get a little bit stale, we all get a little bit, oh God work again, how do you keep that motivation and that passion because at the end of the day you can't afford to let 53 people think, "˜He's not that motivated,' because that reflects on them so how do you keep that drive in yourself? It's very easy to pull a team apart, it's very difficult to keep a team together. So you make a choice, you either keep working on it or you take your eye off the ball and it starts to slip. So you can never ever afford to take your eye off your team and in terms of a business I've always found this place there's always something going on it's been a state visit, it's been a royal banquet, there's always the special event, there's always something that is a challenge but do you rise to that challenge, can you do that? Claridges is also an incredibly special place and the history of it, the style and the glamour of the whole operation is actually something that's interested me and I've found enjoyable. When you meet certain people and they want to speak to you about their event and you think, "˜Gosh this is the person that I actually see on the television, this is that very, very famous person who wants my knowledge and my guidance about their wedding or about their birthday," and I think we can't forget our knowledge and our power like that but we can't let that run too far away either. We kind of use it, use our knowledge and experience carefully and wisely to enhance what we're doing.
So last question for you then, 30 years, you've got your carriage clock but where do you see your role in five years' time? I see it being strategic looking at food and beverage more.
A slight migration out of the whites? No I don't think I can ever do that. Is there comfort in your whites? Yes there is but what I'm mindful of is the talent underneath me and allowing that to grow
Didn't John have a sort of f & b type role? Yes he did yeah. Actually which I don't think he entirely enjoyed and I'm not sure, because of figures that I would entirely enjoy as much as the role I do now.
I guess there comes a point when you get to executive chef, is what's next ? And it doesn't stop you having an opinion, seeing what happens in the service, knowing what's needed in the service. We don't do service on the whole like the continentals do.
No it's not in us is it? No exactly and I think when you look as chefs you've got things to input in service, in the way it's presented, in the style, you can be sitting in any restaurant and think, "˜God that's a clever idea,' you pick something up, a nice touch and you know that somebody's put a special bit of detail into it. I think once you set up your own operation with talent underneath you, then you start to look further afield. I probably stick my nose in a bit to people's business ((laughingly)) sometimes and then they think,"¦'
Go back to the kitchen. Go and do your cooking, yes. Well look thank you for your time, wonderful to come and see you. Thank you Claridges is an incredible place to work and an even better place to eat! If you would like to get into the chef profession and possibly end up as head chef at Claridges, sign up to our website today.