I suppose you’d call it.
What does that mean?
I control any changes made to dishes in the restaurants. Change happens whether you want it to or not and to ensure consistency you need to have an open policy. For example a young commis chef may find a quicker or better way of doing something relating to a dish. Sometimes they’re just trying to cut corners but from time to time it actually makes the dish better and my job is to check. I’m also in charge of new dishes and tasting.
So there's a purpose to change?
Yes. The bigger any operation becomes, there enters a degree of structure, a degree of systems and a degree of inflexibility so yes my role is essentially to…
Be a creative nucleus?
Yes, not to be chaotic but you have to have someone in place, if you just let systems overtake your company it becomes a corporation which we are big enough to be but I don’t want that.
With the type of business you’re in being a food business, you have to have creativity don’t you?
Back in the day there was no room for experimentation of your own dishes in the restaurants because it was all Rick’s food. It wasn’t that he didn’t want new ideas but he didn’t want to suddenly let everyone start creating new dishes in case he wasn't there to taste them and he didn’t feel comfortable with that. Now he trusts me to do that and to run tastings when he's not here.
Last year I went on a (brief) stage at The Fat Duck. They do a lot of blind tastings there to ensure there's no bias and it’s very similar to what we used to do in the psychology department at Cardiff. Rick does them on his TV shows too and so we’ve taken this on in the development of dishes. It’s great to watch and it helps to develop everyone’s palette.
It’s about building up memory banks isn’t it?
Yeah exactly and it’s all about object and pattern recognition in your cognitive centre.

Encouraging your staff to get involved in improving dishes doesn’t make you any more money but in terms of staff retention and morale it’s amazing. I went into the kitchen the other day and it was great to say to the sous chef “The new bass dish, we love it, the old man loves it and the changes work, it’s on the menu as of tomorrow!”
So what does the future hold then Jack? Where is Jack Stein going to be? Are you going to be at some stage the marketable face of the company? Is that what you want?
I just do what I do, I'm very, very fortunate and I remind myself daily how lucky I am to live and work in Cornwall which is where I love to be, by the sea where I've grown up. I'm just going to stay in Cornwall and do my thing. If it’s anything to do with championing Cornwall, Cornish produce, Cornish chefs or the South West I’ll be there.
I’m so proud that our alumni have gone out to the likes of
Noma and The Fat Duck. Some have gone all over the world and two of them in particular, Nathan Outlaw and James Knappett have credited us in the press. I went to Noma and their head chef René said, “Oh James worked with you and he said it was the best time he ever had as a chef because he learnt so much,”. Nathan said the same thing and these guys are two massive stars.
Yeah absolutely.
I'd like that to continue. I'd like for us to continue to teach and train chefs in the simple things because we do things simply and that's because we live by the sea and there’s no need for smoke and mirrors, if you look out of the window, there's the fishing boat that caught the fish you’re cooking with and that's what I'd like to continue to do.
We’re working with the head chef of the café who has got a farm just outside Padstow, it’s very à la mode. It would be brilliant for us to have our own farm but he's been farming for us at the moment. The produce is really good and he's giving us samphire, sea beet and purslane and we're looking to how we can invest in that at the moment. As well as local veg growers we've obviously got our local fish and lobster suppliers and we know the importance of keeping those relationships going because without them we're just like any other restaurant.
Okay well listen thank you very much for your time.
No worries.
you can follow Jack on twitter @jackstein