decision myself and not be told why"¦
And it's your name above the door also?
People certainly know that it's my restaurant, even though I haven't put my name above t

he door in words, it was very important to me that the restaurant had a standalone name called Pollen Street Social, not Restaurant Jason Atherton and it"¦
Really why?
I think the recession's taught us all, that ostentatious stuff is rubbish and everything's about it is shit, and Pollen Street is not at all its informal and homely
So it was a conscious decision not to call it Jason Atherton at Pollen Street?
Absolutely yes definitely.
Because you could have traded on the success of your name couldn't you?
Of course yes, I think it's enough that people know it's my restaurant and unfortunately when you do consultancies and projects abroad or open restaurants overseas, like Table No 1 in Shanghai China. , it's by Jason Atherton
There's more of a demand to put your name to it?

Yes because of the owners the market place, whereas really I'd be quite happy with just the name Table No 1. I've got a great head chef out there in China, Scott Melvin who does an amazing job for me and it's his restaurant really. I just guide it with him, he runs it every day, and does an amazing job, he's a great chef. He's the one that's made it successful, not so much me, but unfortunately it's my name being a Michelin star chef that creates the opportunities and that's how it is. Scott is a business partner in Table No 1. He owns 50% and he gets 50/50 of the profits and it's his business also.
Fantastic. Let's talk about the food style and food content here what can we expect from a dining experience at Pollen Street Social?
I think the most important thing is its flexibility and it's a good point. People always say you can eat more interesting tasting menus outside London than you can inside London and I absolutely agree with them and the reason why I agree with them is because if I went on the M1 today and went to eat at
Restaurant Sat Bains I'd want to have a tasting menu. If I drove all the way to
L'Enclume I want to have a tasting menu. If I go all the way to
Nathan Outlaw's in Rock I want to have a tasting menu because why would I drive three, four, five, six hours to sit there have a quick main course and drive back again?
I can see your point it makes sense.
Now what we have to do at Pollen Street is to appeal to a mass market because I'm in central London. I have to have a big brigade because I have to because that's how it is. I have to"¦I can't"¦London restaurants won't survive doing 20 for lunch and 20 for dinner because the rents and bills are too high and my business rates here are £157 grand and then my rent on top of that is £330 grand"¦so logic tells you I can't cap the covers at 20 and 30 it has to be more.
Wow that's nearly half a million quid to stand still.
But that's okay we can do that and we've looked at the figures"¦
And of course you've got the experience you know the numbers and have been instrumental in many opening
Yes it helps of course. But I also understand that on a Monday night I can't expect 80 people to walk in and have our tasting menu but what I can expect them to come and say, "I know let's go to Pollen Street Social and have just a couple of dishes tonight because I had the tasting menu two weeks ago," so I have to give them that flexibility that range of options. So I have to mould the content into something where people want to experience this quality of food but in whatever format they choose and not what I choose that's important.
Can we expect Jason Atherton-esque style of food and sort of tapas style of food?

Yes.
I guess it's a grazing, certainly focused on a sharing style of food?
Yeah there's that and also you can have big plates if you like. It's entirely up to you.
Jason talk us through your dessert bar that's obviously going to be quite an interesting concept.
Yes dessert bar I've tried to give the pastry chef a bit of a leg up, because pastry chefs in this day and age don't get the recognition they deserve in this country where as they do in the United States, Canada and places like that so we've really tried to focus and to give the Pastry team a real show case for them and their skills. We can credit this beautiful pastry bar where people can just come and sit and watch the pastry chefs working and of course interact with them and it's working really well....
It's the Ultimate Chefs Table I guess?
Yes and people are really taking to it. I mean there was a queue last night to get in, and again it's something different.
Jason can we expect to see a Pollen Street Social restaurant concept opening in New York, Melbourne perhaps other cites etc around the world? Is this restaurant a footprint for the future and a brand? 
No Pollen Street is where I cook, I'm here six days a week, we close on Sunday, shut the doors and I spend the time with my family, there will be only this site as a Pollen Street Social, I may well look to open other restaurant in the future, but they'll be different than this concept
Jason thank you very much, we got there finally I wish, you and the team, here at Pollen Street every success for the future.
Thank you!