you going to raise your profile out of Brum? To be honest I don't know whether I want it to be fair, Mark, Fine. I think there's people out there who can, people that do and I've got every respect for them because they’ve raised the profile of the industry to celebrity status, with TV and other media, but some people are cut out for that. My comfort zone is what I do in kitchen day to day and I'm happy doing that. Some do and some don’t and if the opportunity comes along who knows but I'm quite satisfied with the way it’s going here at Simpsons really.
Fantastic. Let’s just talk very quickly about Bocuse d’Or and obviously Adam’s (Bennett) been very successful getting through Bocuse d’Or but how important is it for you guys to support him as well making sure he's got the time off and support he needs? Adam’s been out of the kitchen now since Christmas, along with Christian, one of our senior commis’ as he fits into the age criteria to support Adam at the Boucse. It’s not been easy for him if you speak to Adam because it’s a whole new challenge, massive, massive operation he's got to undertake but he's certainly get the support off me and us all here at Simpsons. He's now totally working in his environment at the UCB University College Birmingham who have fitted a kitchen out there with the exact replica of a Bocuse kitchen where he will be on the day. It’s a great opportunity, it’s going to be obviously hard work for him but for him, it should also bve a great PR exercise for us all
I think also it’s a great PR exercise for the industry as a whole isn’t it? Adam is from Coventry but we've sort of adopted him here as a Birmingham lad it’s great that a part time Brummie is actually representing the UK in such a prestigious event. The Bocuse is so different,they have to cook proteins with garnishes that just don’t look like food. So it’s not what he does here naturally, Adam is a great craftsman and when he's cooking at the restaurant on a Saturday night where we are rocking with 80, 90, covers there's no one better really than Adam but this is a new string to the bow, let’s put it that way.
I think it’s great and I think it’s important that he's got that support and hopefully we can march on further than Simon Hulstone, who did a great job and hopefully Adam can take it that next step. I've been down a couple of times because he does feel a bit on his own sometimes, he's suffered a little bit so far that he's been left alone, no one to bounce ideas or anything off him, which how we work here with our dishes for the restaurant. I've been down a few times just to talk about things but, you know, it’s work in progress and it’s getting there and he’ll get there.
Last question talk us through the dish you’re going to cook for us today? Okay today’s dish is a dish we're just about to put on the á la carte menu it’s a slow cooked collar of pork… Why collar? Under utilised piece of meat, pork belly… Belly’s become almost fashionable hasn’t it? Belly’s been done to death yes. Every pub in the country does pork belly now. Yeah there's nothing wrong with it, it’s fantastic piece of meat. No absolutely not it’s a testament of how good it is. Exactly.
That's why everyone's doing it. It’s a stunning piece of meat. We've been using suckling pork belly as well recently but yes you can’t deny the fact that pork belly is a fantastic cut and it works well with many, many things but collar…
But aren’t we starting to see now that the so-called cheaper cuts are no longer cheap because of the demand for them? Yeah exactly the demand’s grown, well pork belly is probably the same price as pork fillet I should imagine and pork fillet, when I started, was as dear as fillet steak it’s similar with the price of beef is incredible anyway but using ox cheek or something they’re not as cheap as they once were. Collar it’s something we had a play about with brining solutions and it was equally just as tasty piece of meat as we've found belly to be
And what do you serve that with? We serve that with sort of various textures of artichoke, Jerusalem artichoke, very seasonal at the moment plus we serve it with a hazelnut and watercress salad. Again very seasonal watercress. Exactly yeah. And it’s just a nice combination of textures from the artichokes, hot and cold and also. It’s our style of food at Simpsons where we take one ingredient and then sort of mix it up as best we can with temperatures and textures.
Because you've really got pork, hazelnuts, artichokes, watercress, that's it. Exactly yes there's nothing fighting against each other, and that's what I'm trying to achieve here. So there's clarity, and to taste a raw artichoke against a crisp it’s a totally different thing. But it obviously works together so well Yeah. Well listen Luke once again… Thank you Mark. You’re a gentleman. Nice to see you it’s always lovely to have you. It’s a pleasure thank you very much.