that is a part of you.
Fantastic. We spent some time in your roof garden today, do you think we're seeing a move now from farm to plate? Do you think that's become a new fashion, a new trend for want of a better description?
You've seen obviously what we grow, and that all came from where I grew up and when I lived in Norfolk with my parents, we actually had our own part of an allotment in our garden and so we were allowed to grow whatever we wanted at an early age. So it taught me about seasonality and what grew when. I've always been very keen on growing my own stuff and I think it’s great for chefs as well to actually go to the garden and pick everything fresh, to know it’s just there and we take it and it’s eaten. Nothing could be more simple than that and it really gives

an insight into the seasons of the produce and really the respect and care because I make them bloody know that it’s me that's looking after it, it’s me that's there at 6, 6:30 in the morning, I do an hour there before I come into the kitchen. So I had a few of the chefs come along and taking the tops off plants, I just said, “If you were to come along and chop someone’s head off do you think they'd die? Well it’s the same as a plant,” so there's been a few occasions where I've just had to bite my tongue and explain we don’t cut the heads off plants because they die.
Tom Aikens the celebrity how do you balance being a marketing figure, being a PR machine with actually spending time in the kitchen? I mean obviously it’s very important to be on TV, raise the profile, how do you strike a time balance?
I think a working chef is very different from 20 years ago, a head chef back then was just really being in charge of his kitchen. He ran his kitchen, he did his menu and that was it and it was quite interesting when Ferran was at the Mad Food Festival I went to and he was obviously making a lot of these points a chef in terms of their role and today’s society and them as a figure and the fact that a chef is not really a chef any more, the

chef does, obviously the fundamentals, which is chopping and cooking and running his kitchen but out of that now there's a whole new arena that they’re looking after, they’re looking after marketing, they’re looking after business, the social media, there's film, there's TV and everything now that comes into it. It’s not just you being in your kitchen stuck in a hole, people want to be a part of it and people want to hear what you’re doing, they want to see how you run your kitchen, they’re interested in it all…
But you've got about 10,000 followers on Twitter haven't you?
Nearly 20.
Have you really wow!
Yes I don't know why. I think it’s amazing that people can, if they choose, jump into your life through social media, through Facebook, through Instagram, through Twitter, and I love doing that because it really gives a feel of what you’re up to as a person, what you’re up to as a chef, how you run your kitchen, what you’re doing and it’s information that is very clean and simple to give to people but I think they appreciate it also.
They appreciate it because it comes directly from you as well.
Yeah exactly and I'm very much of using say Instagram because it’s a picture and the picture can relate to a story or to a dish or to an ingredient I'm going to use. So I always use that and I just think it’s a great way to connect to people.
Last question talk us through the dish you’re going to cook for us today?
So the dish we're going to cook today is very much a sort of Spring/Summer dish, it’s ricotta, home-made ricotta with honey jelly, toasted pine nuts and a green olive juice, so it’s a very, very summery dish, nice composure of ingredients with the ricotta with the honey and the pine nuts and the olive and it goes very well together and then we serve that with a little bit of fresh herbs and salad leaves from the garden and it’s just presented we make a parmesan snow and then also a pine nut ice cream.
Tom Aikens, as ever it’s been an absolute pleasure, thank you so much for your time. Thank you.