college training. So we can't really be too hard and fast about how we do it.
And in terms of resourcing staff then, without stating the glaringly obvious you're not in London, how difficult is it to resource staff of the level that you're looking for in Birmingham. Put it this way we could set up an agency the amount of interest we get.
Is that because of your reputation? Well I think what it is as opposed to London where you've got a big well of staff but even more restaurants that want them and they're all fighting over them we've got only a few good restaurants of that ilk"¦
Although it's becoming a lot more now in Birmingham isn't it which is great. Yeah but even so"¦
Still nowhere near London"¦ "¦there's staff for all of us, so anybody who's serious and wants to go to us or Turners or
Glynn (Purnell) or maybe Opus and Andy or
Steve at Loves, and the ones who are not serious don't bother us because they know it's going to be hard. And we work very well with University College Birmingham which is a great asset. We help them out with things, they help us out and we get a lot of student placements so we get to cherry pick the good ones, that's always worked well.
You're a national restaurant but you're also a local restaurant as well aren't you and it's very important I guess to be part of the community and work with the local colleges? Definitely it's easy to sit and gripe about colleges but you need to"¦
Which a lot of chefs do. "¦yeah have an input.
A lot of chefs moan that there's no chef de partie, well take a commis and train one up then. That's right and we'd rather do that. What we don't really want is a chef de partie who comes along and wants to beat his chest and try and upset the way we do things. We want people who are going to fit into our systems and we can train them into it.
You say it's a collaborative way of evolving but in terms of menu writing how much input do you have in that, I mean as you say there's obviously Andreas, there's Luke there's you. 
It's pretty much 50/50 me and Luke. If there's a contentious issue maybe Luke will make the call but the ideas come from both of us which is a great way to work.
And you obviously work harmoniously because you've been together for quite a time. Yeah I see more of him than I do my wife.
Are you a Birmingham fan? No.
You're not a Villa fan are you? No I'm neutral.
Fine. No I'm from Coventry so we don't talk about football.
I just know Luke's a big Blues fan. And is there definitely Luke and Adam dishes or are they Simpson dishes? I think they all become Simpsons' dishes, even a dish that starts out as my idea, I might get the method sorted and put it on, over a period of time the way we present it might evolve, so it's very fluid. To be honest I don't think about it like that. If you are thinking about this is mine, this is his, then you're not really working in a collaborative sort of way.
Absolutely yeah. I agree with you. Okay so ten years at Simpsons head chef this great national reputation, local reputation, where are you going next? Where do you want to be in five years time? Where do you hope this career journey that you're in now is going to take you long term? I think going to be the MD of Staff Canteen.
I don't think that position's available yet unless you know something I don't. ((laughs))
No I mean my thinking is that"¦I need to be looking for a next step, what that will be is up in the air at the moment.
Obviously Andreas has got other business interests is it Steak his"¦ Beef.
I beg your pardon I was almost there. So is there an opportunity and I'm not looking for a scoop here or anything like that but are there other opportunities that maybe you could develop into. I know you've been involved in a book but are there other plans to do a Simpsons in Coventry? I'm being hypothetical now. I mean the only thing I could say about it really is that we've always got our eyes open but we're not going to jump into something that's not right so it's not really an answer but it's sort of under development.
But would you look at your own business? Possibly but I would need backers.
It's a big financial risk isn't it. I would need backers so that's an issue. I do need a next step but the
Bocuse d'Or is looming as a possibility. Now if that possibility becomes a definite then everything goes on hold for the duration of that. So that decision will be made shortly by Brian Turner and
John Williams.
I guess with that to a degree perhaps, and I might be wrong, the structure that you have here may allow you or afford you maybe a little bit more time to dedicate to the competition. Sure.
I was just talking to Peter Griffiths there and one of the things we were talking about is why aren't so many of the big hotels supplying chefs for competitions and it's because the brigades are leaner, meaner and keener now and they don't have the numbers to do so. Sure.
So that might be an advantage for you. Yeah I think there is we've got enough flexibility at Simpsons which is unusual for our size of restaurant but that's down to Andreas, his philosophy is strength and depth and that gives us flexibility. So should it come off then we should be able to release me to concentrate on it because from what I know about the Bocuse d'Or there's no point in doing it unless you can dedicate yourself to it. It's not something you do part time.
Absolutely not. Well I wish you every success with the Bocuse d'Or, every success to continue here at Simpsons and it's great to come and see you again and thank you very, very much. Pleasure.