Market Report by Wellocks 2 May 2012

Kindly supplied by Wellocks

Wellocks of Lomeshaye, Lancashire, is a quality supplier of both fresh and dry ingredients that is sourced from all over the country and abroad, mainly from local producers and farms that take pride in what they produce. Missed the previous Wellocks Report? read it here.

North meets South!

Our southern hub opens on Monday. The realisation of a dream and a lot of planning! Our new team are all set to go with two business development area managers, a transport manager and nine new drivers. The new artic and trailers arrive on Friday and the new vans for the depot arrive next week. A huge investment has been made to take Wellocks to the next level and the mid-term plan is now happening and I can assure you that this has been put in place to make sure our service levels get better and better! All of our teams were getting jaded as we seemed to be going further afield every week and the mileage is daunting! However on our six southern routes we will be saving approximately 2000 miles a day, yes a day! For me, it’s about making sure we take deliveries to the next level everywhere we go and with no timing issues, your delivery driver is about to become your best friend! He should be there when you want him - checking in your order and putting it where you want it. We are also building a new team of business development managers, of which I will always be one. The idea is that we will be visiting you regularly, to work on all aspects of your kitchen’s needs; from prices to product specs, to new ingredients, to assist in the delivery process and to ultimately make Wellocks your ideal partner and not just a supplier. I know that is a big ask for us to put everythng into practice, but I can assure you, I have every faith in my team and we will build on this as we go along. Without having go at achieving the highest customer service we will simply not get anywhere. Communication: A great topic at our chefs’ conference and we intend to do something about it! It’s massive word for me as we go forward and to start the above ball rolling! Anyone who would like a visit ASAP please let me know. We are in the process

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of revamping our website which is going to be hugely influenced by the way we use Twitter and Facebook to communicate, with some clever new technology too! Strange you may think, but for me Twitter is taking on a vital new role in getting information out as soon as it happens, meaning that as soon as we get a new fantastic product in we snap it and tweet it! The tweet will have a price attached to it and will also go live on the website at the same time. This will be linked to our online ordering system, so whenever you want to know what’s in or what’s coming in, you can see instantly, and I can assure you we are at it every day, many times! You will have all options covered, you will be able to order any way you like or contact any us by phone, email , Twitter direct message or text. The main point is that if you have ALL the information and talk to us you can act accordingly for your kitchen. We will continue to do the newsletter, but I think it’s becoming dated very quickly with a once a week circulation, we are on a very fast changing scene - especially this time of year. High ambitions, but we always like to innovate in our service to you.

My perfect ingredients

St. George Mushroom With this week hosting our patron saint’s day, I?thought I would say a few words about this big beast of a fungi. Calocybe gambosa, commonly known as St. George's mushroom, is an edible mushroom that grows mainly in woodlands. Deriving its common name from when it first appears in the UK, namely on St. George's Day. It appears in March in Italy, a warmer country, and is there known as marzolino, where it is very popular to eat. £30.00 x 1 kilo Jersey Royals

In around 1880 a Jersey farmer, Hugh de la Haye, showed friends a large potato that he had bought. It had 15 'eyes': points from which new plants sprout. They cut this potato into pieces, which they planted in a côtil. One plant produced kidney-shaped potatoes with a paper-thin skin, which they called the Jersey Royal Fluke, later shortened to Jersey Royal. These are at their best right now, a sublime addition to any dish. Absolutely stonking! £2.60 x 1 kilo

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