Venues unite behind new ‘Help Out Hospitality’ scheme
More than 50 of the UK’s leading hotels, restaurants, bars and suppliers have come together to launch a new industry-wide initiative aimed at driving footfall and supporting businesses through one of the most challenging trading periods in recent years.
The Help Out Hospitality campaign, which runs from January until the end of March 2026, brings operators across England, Scotland and Wales together under a single, commission-free platform offering more than 100 consumer deals nationwide.
Inspired by the government’s Eat Out to Help Out scheme introduced during the COVID-19 pandemic, the campaign has been developed at a time when hospitality businesses continue to face rising food costs, wage pressures and ongoing supply chain challenges.
Margins under pressure across the sector
Operators across the UK have reported increasing difficulty balancing affordability for customers with long-term business sustainability. Food inflation has remained stubbornly high, with staples such as meat, fresh produce and grocery items seeing double-digit price increases, while labour costs continue to rise as businesses compete to retain staff in a tight employment market.
Against that backdrop, the campaign is designed to encourage diners to return to restaurants, bars and hotels during what is traditionally a quieter trading period following Christmas.
The initiative is being led by UK-based food and drink procurement and purchasing specialist The Full Range, a business established in 2008 by George McIvor OBE, chairman of the Master Chefs of Great Britain. The Full Range supports independent foodservice operators across the UK, working closely with businesses to manage procurement strategies and supplier relationships at a time when cost control has become increasingly critical.
By incorporating suppliers, producers and manufacturers alongside hospitality venues, the scheme aims to support operators without further eroding already-tight margins.
A commission-free alternative to deal platforms
Central to the campaign is a new online platform that allows hospitality businesses to promote offers and take bookings directly, without commission fees. Unlike traditional discount platforms, all reservations are made directly with participating venues.
Offers range from discounted overnight hotel stays designed to support local tourism, to food and beverage promotions aimed at making dining out more accessible. Family-friendly deals have also been included to help ease pressure on household budgets.
Barry Knight, director of The Full Range, said the campaign was built to deliver value at both ends of the supply chain.
He said: “By leveraging our unique position in the marketplace, we’ve been able to negotiate a support package across a wide range of suppliers and manufacturers, which allow our partner restaurants to run promotions throughout the quieter early months, in turn, encouraging diners to eat out and sustain footfall at a particularly vulnerable time for hospitality which benefits all areas of the supply chain.
“By involving suppliers in the process, we can drive meaningful change - generating discounts at the beginning of the process while removing commission on the other end; a real win-win for the industry, at the same time satisfying consumer demand for great value deals.”
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Industry backing across the UK
A growing number of hospitality groups and independent operators have already signed up, including Turas Hotels, Original Collection Hotels, Mosaic Pub Group, and venues across Scotland, England and Wales.
Ian Griebenow, group operations manager at Original Collection Hotels, said: “We’re really pleased to be supporting the Help Out Hospitality scheme.
"Hospitality businesses continue to face significant pressure, particularly through the quieter winter months, and initiatives like Help Out Hospitality provide genuine, practical support at a time when it’s most needed.
"Being part of a collaborative industry-wide effort that helps operators protect margins, attract guests and keep trading sustainably is something we strongly believe in, and we’re proud to play our part.”
Phil Scott, managing director of five-star Links House at Royal Dornoch, added: “Help Out Hospitality is a reminder that our industry is at its best when it acts as a community. At its heart, hospitality is about generosity, connection, and shared experience, and this initiative brings those values to life.
"By standing together, sharing support, and opening our doors to one another’s audiences, we strengthen the whole sector."
Other participating venues include The Three Chimneys on the Isle of Skye, Douglas Hotel on the Isle of Arran, The Pierhouse Hotel in Argyll, Harbourmaster in Wales, New Forest Inn in Hampshire, Oatlands Park Hotel in Surrey, Park Regis in Birmingham and Inglenook Group.
Learning from Eat Out to Help Out
The original Eat Out to Help Out scheme was used more than 100 million times by UK diners, generating over £522 million in support for hospitality businesses during a period of reduced consumer confidence.
While the new campaign operates independently of government backing, organisers hope it can help stabilise footfall and encourage consumer spending during a period when many operators remain under sustained financial pressure.
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Venues unite behind new ‘Help Out Hospitality’ scheme
