a number of those areas and learn European patisserie. In Switzerland I worked in a private sugar school. 
So those jobs were about developing your skills. After you came back, did you then put those skills into practice?
No, not at first, I moved into sales and demonstrating and selling bakery ingredients and equipment. From there I moved into further education teaching 16-19 year olds. That was at Lancaster and Morecambe College.
Was that something you enjoyed doing?
I thoroughly enjoyed that. So when I moved into Callebaut I really wanted a technical job but there wasn’t a technical job available so I went into sales. I thoroughly enjoyed sales, which I did for ten years. Then I moved into technical looking after the academy.
Do you think it’s important for chocolatiers to go to different countries and gain the sort of experiences that you did?
Yes, I do. A lot of people want to open a business – some people can do it without training; they just learn the hard way and make the mistakes themselves. But for younger people it would definitely be good if they went out and got experience hands-on in a chocolatier’s or in a patisserie.
You said you worked in a kitchen; was that in a restaurant or a bakery; what area did you work in?
It was in a Relais & Châteaux hotel called Hambleton Hall in the pastry section. That was many moons ago, in the 80s! I’ve done a bit of everything, but it was more bakery and pastry chef.
You said it’s important for young people to go out and get experience, what advice would you give them? Is it important to specialise early in a certain area?
That’s a difficult one, because they could train in chocolate or to be a pastry chef all your life, but if they don’t have an idea of what to specialise in, it’s best to keep it general. But then if they do want to specialise then they should go in to that field. When I was at college no one ever thought about being a chocolatier. Now, I would say over the last six years, we haven’t had loads, but we’ve had key people who’ve left school or college knowing they want to be a chocolatier. I don’t think it was really a career that was thought of before. They were very much seen as factory jobs working for somebody who supplies the multiples, it wasn’t really creative sort of role. I think because of people like Paul A Young and William Curley people are thinking about it more as a career.
Have you ever wanted to compete in competitions like The World Chocolate Masters?
No, I think it’s more about helping and mentoring people to do it rather than actually doing it myself. In the past I’ve done static pieces but I’ve not really done much live competition work.
We spoke to John Costello [senior confectioner, Nestle Product Technology Centre] and he said he took two years to prepare for one of the World Chocolate Masters. That’s a long time.
Yes, you have to live and breathe it. You have to pass the UK section, so you have to think about that six months. Then you have a year from that to get ready; you have to live and breathe it for all that time. It’s a long time. It depends on what you have to do when you leave work though. A lot of people have the calibre to do it but just don’t have the time to fit it in between their job and their home life. You need dedication, definitely.
What’s your favourite chocolate, then?
I like to experience all chocolates. I love eating bars of chocolate. I don’t like eating fancy fillings, I just like the taste of chocolate for what it is.