popular 100% rye, wheat-free bread – many bakers don’t make it
Chris: There’s nothing like seeing your own product and putting everything in to it. I just wish we could sell it all, all the time. The market here in Tunbridge Wells is really up and down it’s a very fashion-conscious town when it comes to food, whenever a new place opens everybody abandons the old place and heads straight to the new one. How do you set yourselves apart? Harpal: Our thing is that we don’t use any gelatine, we won’t use any animal fats so when you taste our products they’re very natural and you can taste the difference between ours and those that have gelatine in it. We’ve also designed most our recipes to be gluten free, where we don’t use a lot of wheat flour, for example a frangipane we will use rice flour and make it very light. Chris: Wherever you are situated you have to gauge your business, who’s coming through the door, even who’s not coming through the door and try and pull them and attract them with whatever products you can.
You said you were doing orders for London, do they allow you to be more creative? Harpal: Yeah, they’re bigger, for example an order came for an event in London and the customer said I will leave it to you to decide what to send and then since then we’ve had so many requests as people were impressed by what they ate. In London I can use gold and silver leaf whereas here people ask why there is silver foil on the cake. It’s just not on that level here. Do you think it is important for people to expand their knowledge when looking to get into patisserie/baking? Harpal: Yes, you will realise that people will open up places and call themselves French patisseries but they don’t have the credentials to call themselves that. In France that wouldn’t be allowed, the standard is really high, you have to have been to a school and got some kind of accreditation. You must go and see what’s there, go to Paris and see the high calibre as being with these pâtissiers can bring out your creativity.
Chris: There isn’t really anything new, to find a niche is hard. So whoever wants to do this would have to find somewhere with a large variety of breads being made to learn the skills of how to do this and learn the methods. After that you can pretty much go and work anywhere as you have the skills to do that. Out of everything you do create what would you say is the most popular? Harpal: Most popular is our opera, people have seen it on TV and are fascinated by the nine layers in such a thin slice. We do different flavours for example one with pistachio cream, white chocolate, dark chocolate and layer it. We also do an orange version with a real layer of marmalade, and a layer of almond sponge soaked in orange syrup with dark chocolate and orange buttercream. We do loads of different slices for each different layer and that is something we want to develop more.
Is it right Harpal that you won a British National Chocolate award and Chris you won Baker of the Year? Harpal: Yes in 1994, it was a complete shock. It was a large chocolate company that sponsored it so we had the Belgium people from come with the judges to visit us at Le Papillon. They went around quite a lot of places and I was really shocked that I was nominated and then won. We were assessed alongside huge companies that had big factories so it’s nice that such a small place, as we were, was recognised by the baking industry. Chris came runner up for Baker of the Year in 1996 and then won it in 2002, it was like the Oscars of the baking world; it was a real accolade. Chris: Out of all of them winning that was really good to win, everybody in the trade gets to know that you’ve won. General public don’t really know as it does tend to be industry led but it was really good to win.
They take into account everything within your business, your skills etc. they basically rank you against everyone else that they have seen and who they know. These judges have been around for years, they work out whether you are an innovative business and whether you deserve to win such an accolade. Would you enter any competitions now? Harpal: I would love for Chris and I to do something, one of the reasons we started La Roche was to give back to the community. We wanted to link up with schools and we’ve just done a session with 30 schoolkids which was really good fun and we’ve had requests for more. But competitions would be good but not sure how much we could stand the stress now that we’re that bit older. What are your plans for La Roche, is moving to London on the cards?
Harpal: We have to make a decision very soon. The growth will be better if we were suppliers especially with the skills we have. Retail is fine but at the moment is saturated. We feel that every other person now wants to be a pâtissier because of the exposure and TV shows everybody’s excited about baking. Some people come in and have seen an opera being made on TV and see ours and want to buy it, that’s quite nice for them to be doing that. They are getting excited by it and come in saying that they appreciate the amount of work it takes to make one product; so it’s like raising the level of education which is really good for us. They’re interested and interested in talking to us, they have that respect for us as bakers.