finest quality desserts to the general public without having to go to expensive fancy restaurants.
Did you think there was a gap in the market for it?
100% yes.
Info bar
Signature dishes
Hazelnut Treasure
Red Love
Tahitian Vanilla with Roasted and Caramelized Pecans
Desert island desserts
Coffee eclair, vanilla and raspberry choux, chocolate fondant, crème brûlée and exotic sorbet
What made you choose to open the patisserie in South Kensington?
Set in the heart of South Kensington, the design of the shop also stands as a reminder of French pastry heritage. It is elegant yet playful and reflects the modernity and visuals of our products.
The location was perfect for us as it’s right opposite the French Lycee, which means the French community talked us up quite quickly and others would hear about us through word of mouth. But it really could have gone both ways! I am extremely proud of what the team has accomplished because people are always raving about us in the area!
How does owning and running your own patisserie compare to working within Michelin starred kitchens?
While the quality and consistency of the desserts is similar, as we are really producing 3 Michelin star quality on a daily basis, the main difference is that no one else is accountable if something goes wrong.
Therefore, you really have to constantly stay on your toes to avoid all the pitfalls. This can be quite exhausting, but at the end of the day the end result directly depends on what you put in, and I will never be satisfied with anything less than perfection. I guess I now understand why some of my previous mentors took everything to heart so much. Your reputation is constantly on the line and you cannot allow yourself to slip!
Where do you find inspiration?
Anywhere and everywhere. It can be from reading fashion magazines, to taking a walk at the zoo. This is why I try to stay active and keep a busy life outside of the shop so I can expand my horizons and try and look for new things all the time.
Who inspires you?
I find Pierre Herme to have incredible talent and poetry in his pastry. He is one of my favourites.
What is it about choux pastry that excites you?
The possibilities are endless. Maitre Choux focuses on three products (Eclairs, Choux, Chouquettes), which are choux pastry-based. However, there is so much more that choux pastry can be used for and it’s great to explore this further.
Are there any other areas of pastry you would like to learn more about?
I love to make chocolate and work with sugar. I’m currently training with the UK pastry team which will compete at the Pastry World Cup. I learn new techniques and get new ideas every day. Like everything, if you want to stay on top, you need to always learn and practice.
What are your favourite flavours and flavour combinations and why?
My personal favourite is our pure Arabica coffee éclair. However our best sellers are the Hazelnut Treasure (hazelnut and
milk chocolate, coated in roasted hazelnuts and milk chocolate) and the Red Love (filled with a vanilla cream, raspberry puree, and topped by a raspberry macaron).
I guess I like classic flavours the most when it comes to my own personal tastes! It’s not just about combining flavours, what is also very important is to combine textures as this creates such a different experience. I try to focus on both.
What are your future plans for Maitre Choux, can you see yourself expanding, opening any concessions perhaps?
Anything is possible! At the moment, one shop is enough because I don’t want to compromise on the quality of the product, but who knows what the future holds!