really mean to open two.
How would you describe you style of the restaurants?
The key word for us is approachable. Everyone did that mimic of Nobu, they tried to all do a shiny version of this contemporary Japanese style where the food was the afterthought with no substance. The world over even if you go to the Middle East is trying to do this shiny version and it’s horrible and soulless.
So what I wanted to do was bring a good level of food to mid-market in the best way possible and make it available to the mass market rather than the elite who can afford to go to Nobu all the time.
It’s about not putting a stiff spin on a restaurant it’s about making it fun.
Do you think that there is always going to new trends and techniques with Japanese food?
There will always be new ways of doing things but for us we try to put a different spin on it not just for the sake of having a spin though. When people see bizarre ingredients presented in an unusual way it turns people off, especially in the UK when the common perception is that Japanese food is only sushi or sashimi.
Japanese has so much more to offer so we’re making food even more accessible for example making use of the Robata BBQ as people can get their head around something being barbequed.
Where do you get your inspiration from for your dishes, do you travel to Japan frequently?
Inspiration can come from anywhere, it can fall out of a tree, something you’ve read or talking to other chefs; it’s good like that as you don’t really have to deliberately go and find it.
What one ingredient would you say you couldn’t do without?
Kombu, a giant kelp from North Japan. It’s lurking in the background and is an ingredient that adds tastiness to things, so it’s a bit like a secret weapon. It can add to umami and to tons of dishes from marinades to soups, we do seasoning with it and it just adds this punch that you can’t get with any other seasoning and it’s natural as well.
It’s not like using a chemical enhancer or like using salt or pepper which a lot of western chefs use to season the dish but it doesn’t enhance the flavour [the umami] like Kombu does.
What would you say is your favourite thing on your menu if you had to choose?
Pork belly buns, I could probably have one every day and still be ok, it’s not one of those fancy dishes it’s just bloody good to eat.
How often do you change the menu?
We normally would but when we look at the sales mix across Kurobuta everything sells fairly well and we were weary of not creating a gigantic menu with too much choice, as we understand from our guests that they don’t want that.
So we do create new dishes but we don’t change it on a regular basis I suppose it’s just when inspiration leaps out in front of you.
Who would you say had been your biggest inspiration throughout your career?
When it comes to Japanese food it has to be Nobu, it was the pioneer of the modern spin on Japanese food and really set it up for a lot of people to work from.
So where do you like to eat it?

Places like Polpo in London are fantastic and there’s a place in Barcelona done by the elBulli guys which is an unbelievable tapas type restaurant that is also a huge inspiration. I’m a food lover so I eat just about anything but I do love pan Asian food.
What are your future plans?
We’re expanding our pop-up location in Chelsea and moving up the road with that and then in the current location we’re opening Joe’s Oriental Diner (more news on this
here).
Then we’re looking at something in Canary Wharf, there’s an investor we’re talking to in Dubai and I’m in the middle of writing my book ‘Junk Food Japan’ [due out in October].
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