Sarah, thank you very much for meeting with us today. Can you start by giving us a brief outline of your role at the Sheraton.
A normal day for me starts at 8am.I arrive to see the breakfast person and check any morning functions are running on time. Next I'll check my emails to see if any birthday cakes or celebration cakes have been ordered, check the information from our events department to note any changes. Then we will go through the event orders for the rest of the day. Next I visit the outlets - check over the breakfast buffet; see that they have everything they need; check the coffee shop; find out the numbers for the afternoon tea bookings, then return to the pastry kitchen. We have a morning briefing at 9.30am with representatives from the outlets and the other sous chefs on duty, and after that start on mis en place for the day.
Sarah, how many are in your Pastry team, here?
There is seven, now. We have hired two more chefs recently, so we are up to full numbers for the first time in a very long time.
Sarah, how difficult is it attracting staff 1) for pastry and 2) in a hotel? I mean, we see in a lot of London hotels Gordon Ramsay above the door; Heston Blumenthal above the door; Marcus Wareing - the list goes on. Now, they are all very attractive names and they all do a fantastic job but does that make it more difficult for hotels to attract chefs? Because they are seen to be less sexy, for want of a better word?
I think the biggest problem is attracting any chefs at all to any part of the industry because there is a real shortage. We have gone through a real phase, over the past couple of years, where there are no CVs coming through from anywhere, whether it is agencies, colleges we have links with, other contacts. Just recently there has been a turnaround and we have been very lucky to receive some very strong CVs, which is quite unusual. It can be challenging to attract people into a hotel and they need to see the benefits of working for a large company. Starwood has 1,000 worldwide hotels. They treat staff very well and provide a great working environment. . We are fortunate to have great conditions- uniforms are supplied, staff food is great, there is a real interest in staff training- whether it is a skills course in chocolate or afternoon teas, fish and butchery, and also practical trainer courses, first aid etc. Working conditions are well monitored and controlled- with an average of 40 hours a week, and lieu time is accrued.
Wow, that is very good.
In busy times lieu time is accrued so there is always a chance in quieter times that you will get an extra few days off. At Christmas time everybody gets a fair break - a week for Christmas or week for New Year and it's a good working environment. We have the equipment that we need to do the job. We are always trying to keep up with new trends as everybody else, we can't always use them in the same ways but we can find things that work for us. Our Afternoon Tea is an area that we can really try different things - if it doesn't work how we need it to, then we try something else.
Afternoon Tea has really gone BOOM in London over the last seven or eight years, hasn't it?
Yes, the Afternoon Tea market has really grown.
It's kind of like those without their own restaurants, they are almost using Afternoon Tea as their showcase and shop window.
Yes.
I mean, it was The Ritz and now you have Browns - Best Afternoon Tea. There are some really chintzy things going on with Afternoon Tea.
Yes, Afternoon Teas are a very strong area for us, especially for Pastry. We make all of our pastries, our scones, we make our jams and curds as well, which is a little bit unusual and a bit of a selling point as well because when the fruits are in season you can use them. The Tea Guild give Awards of Excellence for Afternoon Tea and we have done well in them the last couple of years and achieved the award again this year.
Well done, that's a great achievement.
Being in the top 12 for Afternoon Tea in London means a lot to us.
Fantastic.
I think a lot Afternoon Tea is about the entire experience and it depends on what the customer chooses to experience that will make it unique for them. The Park Lane Hotel has a lot to offer, the Palm Court lounge is cosy; the staff are very friendly, the harpist plays all afternoon; it is very easy to relax and let the hours flow by as you enjoy great food, great service, and if you're with the right people, great company!
The great thing about Afternoon Tea is that you don't have to be a certain person to be able to afford it. It's doesn't have to be very expensive and mostly people can find somewhere that will suit their price range. So you might have the people

that save for a special occasion - a birthday; a hen party. At the Park Lane Hotel you can hire out a separate room, almost adjacent to Palm Court and you can host 40 people. Two weeks ago we have a party of 100 people for Afternoon Tea as their anniversary dinner - it's a popular thing to do.
Sarah, did you start your career as a Pastry Chef?
My very first job was at Ballymaloe House in Cork, working for Myrtle Allen. I started a part time job in the pastry kitchen before I went to college where I trained in Cork, in CIT in Cork doing a two year basic cookery course. There is an Irish qualification called the NTCB which I did for year 1 and 2, at the same time I did the City & Guilds 1 and 2. Then I was looking to do a pastry course. My mum was really great at all home cooking and baking, and my dad is a retired butcher, so we were lucky to always have really great food at home. I grew up licking the bowl out, like most chefs will tell you, and if I wasn't doing that my dad was timing me to see how long it would take me to bone out a chicken!
I wanted to do a pastry course in CIT but at the time, to be able to do the Advanced Pastry course you had to be 24 years old - they wanted people with experience to come back and do it, and I was only 18. Luckily for me, my finishing college coincided with my parents being at a dinner. They got talking to someone else at this dinner and their daughter was working in Claridges. She was home on holiday at the time, and she came in the next day and showed me her pictures and I said "Right that is what I am going to do."
So I rang up John Hubert, who was in TVU (Thames Valley University) in Slough at the time; went on a day trip; met him and Pat Williams and signed up for the course... the rest is history. I moved to London and started working in a hotel, shortly after which Iwent to Claridges to work with Tina Twohig (the person who had come in to show me her folder!)
And who was the Executive!--nextpage-->