The Grand Hotel & Spa Sets Tourism Goal in Far East

The Grand Hotel & Spa York

The Grand Hotel & Spa York

Other 6th October 2017

The Grand Hotel & Spa Sets Tourism Goal in Far East

To coincide with the National Day of the People’s Republic of China on 01 October, The Grand Hotel & Spa, York has announced its commitment to becoming the ‘most China-friendly hotel in the north of England’.

The Grand – Yorkshire’s only AA-rated five-star hotel – has implemented a series of initiatives in order to achieve its goal of becoming the most China-friendly hotel in the north of England, including:

• Employing a Mandarin-speaking member of staff, and putting six employees per year through Mandarin language lessons
• Cultural awareness training for hotel staff
• Creation of Chinese social media presence, across WeChat and Sina Weibo, and a Chinese language website
• Provision of Mandarin visitor guides for the city of York
• Mandarin-translated menus, and QR codes in the bedrooms to link directly to these
• Signing the VisitBritain GREAT China Welcome Charter
• Accepting China UnionPay

The hotel’s plans have been launched on the back of the VisitBritain GREAT China Welcome Charter, which aims to welcome 650,000 Chinese visits a year to the UK by 2020, worth almost £1.1 billion to the UK economy.

Philip Bolson, General Manager of The Grand Hotel & Spa, York, said: “We wholeheartedly support VisitBritain’s goal to make Britain the most welcoming European destination for the Chinese visitor, so much so that we’re going above and beyond to secure our position as the most China-friendly hotel in the north of England.

“We have made a commitment both in terms of staff hours, training, and financially to reach our goal. York is an incredible city for tourists, from the historic Minster to the iconic York City Walls quite literally on our doorstep, and we’re excited to welcome more visitors from the Far East to our home.”

Michelle Brown, Marketing Manager for Visit York, said: “China is now one of York’s key international markets for tourism and we’re committed to helping our hotels and visitor attractions to become ‘China Ready’. The Grand Hotel & Spa was one of the very first hotels in the city to successfully complete Welcome training for Chinese visitors, helping to deliver the goals of VisitBritain’s Great China Welcome programme. We’re delighted they are setting the standard for hotels across the North.”

The 01 October National Day starts a seven-day ‘holiday week’ celebration in China, allowing people to visit relatives and travel both at home and abroad.

In these challenging times…

…the hospitality landscape has dramatically changed in the last two months, and with that our advertising revenues have all but expired, significantly impacting our business. Despite having to furlough a large portion of our staff, we are still delivering the valuable content and honest information, which hundreds of thousands of you come to The Staff Canteen for. We believe we have a critical role to play in informing and supporting our audience. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs, are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector.

Your financial support means we remain independent and open to all. We were launched by a chef and remain the voice of chefs and other hospitality professionals.

We need your support to keep delivering the products and content that you love, giving you the platform to share opinions and inspiration. Every contribution whether big or small, means so much.
Support The Staff Canteen from as little as £1 today. Thank you