FORMER JAMIE OLIVER GROUP EXECS LAUNCH FIRST FOOD AND DRINK-FOCUSED CONTENT AND PRODUCTION AGENCY, DELIGHTFUL MEDIA

Alexander Ross

Alexander Ross

Other 8th August 2016

FORMER JAMIE OLIVER GROUP EXECS LAUNCH FIRST FOOD AND DRINK-FOCUSED CONTENT AND PRODUCTION AGENCY, DELIGHTFUL MEDIA

Three former key players from The Jamie Oliver Group today announce the launch of its food and drink-focused content production agency, Delightful Media. The three execs from Jamie Oliver’s digital media empire, Katie Nelson, Jonathan Almond and Steve Cardwell have joined forces to produce the most engaging and provoking content for food and drink with brands, platforms and talent.

Delightful Media aims to meet the enormous demand for food and drink-focused digital campaigns from brands and publishers, becoming a one-stop shop for content, talent and ideas - a first in the industry focused solely in this field. Offerings run across the whole of the content spectrum including effective creative ideation, distribution strategies and high quality content production across the entire range of formats and platforms.

Unique to the Delightful Media offering is a boutique roster of food and drink talent ranging from large scale social influencers to more traditional professionals, all of which are experts in their field and inspired to create engaging impactful content for brands.

Jonathan Almond, Co-Founder and Creative Director for Delightful Media, says, “We want to be the go-to guys for producing the best, most innovative and impactful food and drink content out there. With a smaller, leaner, smarter team we're able to go from brief to shoot in no time at all, at a fraction of the cost.”

The founding team has diverse international experience in brand partnerships, content, traditional advertising and creative production. At The Jamie Oliver Group, Katie and Steve led the successful commercialisation of Jamie Oliver’s digital platforms whilst Jonathan, who has held senior posts at production giants FremantleMedia and Endemol, was the executive producer on the Bacardi-sponsored Drinks Tube channel.

Co-Founder and Commercial Director for Delightful Media, Katie Nelson, adds, “What’s really exciting is we're launching an offering that is platform agnostic, and can work on behalf of a multitude of names and brands. Every idea is perfectly aligned to what the client needs, from talent suggestions to media placement and creative. We can provide white label solutions for agencies, and cost efficient content production direct to brands. The interest so far has been phenomenal, there really isn't anything else like Delightful Media.”

Co-Founder and Strategy Director at Delightful Media, Steve Cardwell, says, “We pride ourselves on the transparency and friendliness of our small and agile team and guarantee that everyone will enjoy working with us. We aren’t just Delightful by name, we are Delightful by nature!”

Delightful Media have already been engaged by leading food and drink brands and have produced content across a number of platforms for Lactalis brands Rachel’s and Galbani; Unilever, Tourism Ireland and Quaker and have a number of additional projects in production.