The Staff Canteen YouTube Channel passes 14,000,000 video views

The Staff Canteen

The Staff Canteen

Editor 9th June 2017

The Staff Canteen YouTube Channel passes 14,000,000 video views

The Staff Canteen YouTube channel has just passed 14,000,000 views, our audience has watched a staggering 41,354, 564 minutes of video that is a whopping 78 years 229 days of content, these are crazy numbers!


We have 854 videos online currently, over 500 of those are still generating views, so if we take the total number of live videos and simply divided that by the total views we average over 16,000 views per video. Each video generates on average over 48,424 minutes of watch time, that's 807 hours per video, ask yourself how long did someone watch, engage or dwell on your latest marketing activity? How many views have your videos generated?

Most of The Staff Canteen YouTube views have been generated since 2014 last year we generated 4,254 578 alone and we are already ahead of that this year by over 250 million views. Why? It's simple, chefs are visual learners. We listen to our audience, we talk to our audience of chefs, they want video!

Why is video so important? More people watch our videos than any other activity we provide, they are a huge draw to bring an audience to The Staff Canteen, there are lots of ways to do this, SEO, Google ad words etc etc, however we believe content is king. It gives an audience a reason to visit you, more importantly, it builds brand loyalty. It continues to work for you long after the first month, two months and beyond, so in terms of ROI, is there anything that can compete?

Since we began, creating video, more and more players are in the market space, it's great to see an area that The Staff Canteen were clearly early pioneers in, become more and more mainstream. Remember this, YouTube is a huge space it is the third biggest website in the world, getting your content seen in that space, i. a long process, it took us from 2010-2014 to really generate any real traction, that's a long time and a huge investment.

What's our point? We'll get your video seen, so please don't just make great content and not get it seen. We can work with you to build great content, we have the stats to show we'll get it seen, plus we can offer you Copyright licences that allow you to build a video library on-line as you build your channel and video brand.

If you want to invest in video and get your video seen, simply contact Jen on 01202612328 [email protected] or Paula on 01202 612329 [email protected]

In these challenging times…

…the hospitality landscape has dramatically changed in the last two months, and with that our advertising revenues have all but expired, significantly impacting our business. Despite having to furlough a large portion of our staff, we are still delivering the valuable content and honest information, which hundreds of thousands of you come to The Staff Canteen for. We believe we have a critical role to play in informing and supporting our audience. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs, are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector.

Your financial support means we remain independent and open to all. We were launched by a chef and remain the voice of chefs and other hospitality professionals.

We need your support to keep delivering the products and content that you love, giving you the platform to share opinions and inspiration. Every contribution whether big or small, means so much.
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