Almondy ‘Dynamic Duo’ Secures Brakes Listing

Brakes

Brakes

Standard Supplier 6th January 2015

Almondy ‘Dynamic Duo’ Secures Brakes Listing

Swedish bakery Almondy has secured a listing with Brakes for its two new gluten
-free Cadbury and Philadelphia desserts.
The foodservice supplier is to add Cadbury Gluten-Free Chocolate & Almond Cake and Philadelphia Gluten-Free Almond Layered Lemon Cheesecake to its offering from January 2015.
The frozen desserts, which boast two of the biggest brand names in food retail, provides caterers with the reassurance and familiarity associated with top quality products, but also the opportunity to capitalise on the hugely profitable gluten-free market, a sector which is set to grow to £519m by 2016†.

The gluten-free market is not only being driven by Coeliacs but also by consumers who are looking to reduce their gluten intake. This is supported by independent research* which reveals while a quarter of respondents are gluten intolerant or avoid gluten for lifestyle reasons, a greater 48% have bought gluten-free products. What’s more, the research shows that 42% of customers would expect to pay more for a gluten-free dish on a menu, while an additional 74% would be influenced by a gluten intolerant friend on where to eat. Andrew Ely, Managing Director at Almondy, says: “The feedback we’ve had since launching the Cadbury and Philadelphia cakes has been excellent, so to gain this listing with Brakes is fantastic news. It means we can now widen our reach and help caterers meet the ever-increasing demand for gluten-free desserts.
“As the gluten-free market in the UK show no signs of peaking, by combining food that appeals to coeliacs with the power of these two superbrands, I am confident that Almondy can help encourage purchases, as well as bring new consumers to the desserts category.”
Exclusive to Almondy, the Cadbury Gluten-Free Chocolate & Almond Cake combines layers of chocolate cream with an almond base, smothered with Cadbury Dairy Milk and topped with Cadbury Dairy Milk buttons. It is the only Cadbury branded gluten-free dessert out-of-home.

Philadelphia Gluten-Free Almond Layered Lemon Cheesecake, meanwhile, features the same delicious almond base but with layers of creamy Philadelphia and fresh lemon frosting.
Both desserts are frozen and pre-proportioned into 12 slices for convenience. Once defrosted, they have a shelf life of up to seven days in the chiller. With over thirty years of baking expertise, Almondy is enjoyed in more than 45 countries, by 106 million people every year, globally.
† Kantar World Panel *Toluna 2014

To find out more about Almondy please call 01604 858 522 or visit www.almondy.com/en

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