A new and unique pretzel burger bun created by Aryzta Food Solutions has been awarded Gold in the Casual Dining Show’s 2015 Innovation Challenge, held last week.
The product, nicknamed ‘Bun Appetite’, was whittled down from 22 via a team of foodservice buyers on day one; the remaining 12 exhibitors were then tasked with pitching their products in front of a live audience and to a judging panel including commercial director of Gourmet Burger Kitchen, Keith Bird.
Supplied frozen, the product – made using traditional pretzel baking methods, resulting in a delicate, salty crust and super soft white crumb – was only one of two to receive gold, with Aryzta the only food producer to scoop the accolade.
Mariam French, Head of Marketing, Aryzta Food Solutions UK, made the pitch and commented: “Innovation is at the heart of everything we try to do at Aryzta, so we’re absolutely delighted to win gold.
Bun Appetite twins traditional pretzel baking methods and repackages them in a new and innovative manner, making it perfect for creating burger menus with a striking difference. To have been recognised by such an esteemed panel and be the only food exhibitor to get top spot really is the icing on the cake.”
Speaking about Bun Appetite, one of the judges commented: "Absolutely love it. Great twist with great traction"
Alongside extensive sampling of Bun Appetite, the Aryzta FS stand featured ranges of speciality bread and patisserie, semi-prepared products from high end chef brand Coup de pates, American muffins, cookies and ring doughnuts from Otis Spunkmeyer and healthy fruit and vegetable smoothies from Projuice.
Bun Appetite is available now.
For more information on Aryzta FS range call 0844 499 3311, email: [email protected] or visit: www.coupdepates.co.uk
