Breakfast - Most important meal of the day for profits.

Breakfast - Most important meal of the day for profits.
Aviko Foodservice


Premium Supplier 16th January 2014

Breakfast - Most important meal of the day for profits.

Breakfast most Important Meal 
of the Day for Profits
As Farmhouse Breakfast Week approaches  (26th Jan – 1st Feb 2014), Aviko is encouraging caterers to make the most of this buoyant market, which still has enormous growth potential for out-of-home.
With research by NPD Crest revealing that the number of out-of-home breakfast occasions has surged by 8.4% in 2012, to 1.14 billion – in contrast to lunch and dinner, which suffered declines of 0.9% and 1.5% respectively – breakfast is proving to be the most important meal of the day when it comes to profits*. 
But the eating occasion is still far from mature representing just 10% of the out-of-home UK food market.  Mohammed Essa, General Manager UK and Ireland, Aviko explains:
“We all know that the breakfast market is booming, but compared to North America (20%) and other European countries (25%) we’ve barely scratched the surface. There’s a huge opportunity for caterers that get their morning service right” 
While the week’s organisers estimate that 47% of the population regularly skip breakfast, 64% of those that do start the day with a meal, favour hot food. Aviko’s own research* shows that hash browns are now the third biggest breakfast item in hotels, pubs, full service and quick service restaurants, being eaten on 7.3% occasions. Only eggs (12.5%) and baked beans (8.5%) take a greater share in the morning meal stakes^.
With Mintel reporting that customers are as likely to order their breakfast to take-away as they are to eat in, major high street players such as McDonald’s have carved itself a breakfast niche by making hash browns an integral part of their morning service.
To support operators, Aviko’s premium Hash Browns are larger than average, making for improved plate fill and profits for caterers. Made with grated potato, onion, and a carefully balanced seasoning, the Hash Browns have a crispy golden coating that encases a soft, fluffy centre. 
Mohammed adds; “Our Hash Browns are essential and versatile menu items for caterers that want to develop and profit from their breakfast offer in a market that clearly has a lot of growth potential left in it. Operators can serve the hash browns as part of a traditional fry-up or up-sell them as part of an add-on option to a bacon or sausage bap – which can help increase revenue per ticket by as much as 30%*!”
Quick-service restaurants (including coffee shops and fast food outlets) are proving to be the biggest players in the out-of-home breakfast market with eating occasions in these outlets soaring by 10.15% to 553 million*. With such a huge demand for product innovation in this sector, Aviko Hash Brown Bites will help operators stay one step ahead of the competition. 
Aviko’s Hash Brown Bites are a super-crunchy twist on the traditional favourite that have been designed to hold their crunch for longer. Developed to tap into the burgeoning on-the-go sector, the bites are prepared in sunflower oil and are low in salt, making them the healthier breakfast choice for adults and children.
With just a few weeks to Farmhouse Breakfast Week, buying quality, pre-cooked products that require little time to prepare and deliver consistent results during the morning rush will prove the secret to success. Aviko’s frozen Hash Browns and Hash Brown Bites come in controlled portion sizes that reduce waste and are ready to eat after just three to five minutes in the fryer or 15-20 minutes in the oven.
*NPD Crest June 2013
^ Toluna 2012
For more information on Aviko please call 01442 239 536
or visit
Follow Aviko on Twitter at

In these challenging times…

…the hospitality landscape has dramatically changed in the last two months, and with that our advertising revenues have all but expired, significantly impacting our business. Despite having to furlough a large portion of our staff, we are still delivering the valuable content and honest information, which hundreds of thousands of you come to The Staff Canteen for. We believe we have a critical role to play in informing and supporting our audience. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs, are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector.

Your financial support means we remain independent and open to all. We were launched by a chef and remain the voice of chefs and other hospitality professionals.

We need your support to keep delivering the products and content that you love, giving you the platform to share opinions and inspiration. Every contribution whether big or small, means so much.
Support The Staff Canteen from as little as £1 today. Thank you