Maldon® Salt has unveiled the 2025 power list of its 50 most influential advocates. The latest ‘Maldon Salt 50’ is an evolution of 2024’s launch and features five exclusive new categories and fifty new chefs, bakers and bartenders – some of the very biggest names from across the world of food and drink.
Click here to find out who made the list: maldonsalt.com/the-maldon-salt-50/
Maldon’s iconic hand-harvested sea salt flakes have been loved by chefs the world over for many years and new for 2025 is a focus on the brand’s global chef network courtesy of ‘The Worldies’ category – celebrating the breadth of international cooking talent that rely upon Maldon to elevate their dishes. From New York to Sao Paolo, Sydney to Singapore and beyond, this is a category rich with global food royalty.
Also featuring in this edition for the first time are:
The Breadwinners – introducing the upper crust of the UK baking world. Individuals who know that whatever they’re making – modern takes or traditional bakes – one thing remains true: a pinch of Maldon Salt is the not-so-secret ingredient that elevates and enhances, taking baked goods to baked greats.
The Alchemists – top mixologists and bartenders turning their craft into a unique artform; one which also thrives upon a mastery of science – combining technical knowledge with creative flair to uncover innovative flavour pairings and create liquid alchemy.
The Firestarters – diverse new faces and personalities are emerging on the fire cooking scene to teach us techniques both new and time worn. This category introduces some of those leading lights tending the flames of the new fire cooking revolution.
The Socialites – food and drink influencers who know how to really connect with their audiences on social media. In this category we meet the home cooks and individuals who may not wear whites in their day jobs but, instead, have made home kitchens their places of work.
Find out who made the Maldon Salt 50 by following this link: maldonsalt.com/the-maldon-salt-50/
Maldon Salt Head of Marketing Susanne Fraser, comments: “This is the second instalment of our annual power list and we couldn’t be more excited to profile a whole new group of leading chefs, bakers and bartenders – all of whom turn to our iconic sea salt when they want to take their creations to new levels. We’ve introduced five new categories in a celebration of all things global, social, sweet, savoury and smoky – and we can’t wait for people to find out who made the final 50!”
ENDS
Press Office Contact Details:
Nick Clancy and Clare Freeman | Jellybean Creative Solutions
Tel: 01372 227950 | Email: [email protected] or [email protected]
About Maldon® Salt
Maldon® Salt has been hand-harvesting its famous pyramid-shaped flakes for over 140 years, using the same time-honoured techniques for four generations with the Osborne family. During that time Maldon Salt flakes have remained constant, though the packaging it sits in has evolved over the years, to become a globally recognised brand, loved by chefs the world over.
