Alfresco dining can mean big business during the summer months, and with a predicted boom in BBQ and premium casual/fast food this year, it’s essential that caterers with outside space capitalise on this demand.
To support operators in maximizing their profits, potato specialist Aviko has created free point-of-sale materials so they can make the most of National BBQ Week (26th May – 1st June 2014).
Available to download at www.aviko.co.uk/downloads, the colourful posters and tent cards will encourage diners to enjoy the sunny weather and barbecued meat alongside Aviko’s delicious range of potato products including wedges, which provide the perfect accompaniment as they are not only gluten free but also come in a variety of flavours: skin on or off, spicy, crinkle, Tex Mex, garlic and herb, steam and fresh wedges, as well as mega wedges.
Last month’s Business Leaders Survey from CGA Peach found that half of casual dining and pub executives questioned predicted BBQ’s would make a big impact in 2014, while 58% expected premium casual dining and fast food to thrive in the current year.
In addition, the Coffer Peach Business Tracker underlined pubs’ competitive advantage during the fine weather last August, when pubs achieved like-for-like sales growth of 2.5% compared with just 0.3% at casual dining restaurants. Significantly, pub food sales were four times higher than drink sales during that month.
Commenting on the new downloadable POS, Mohammed Essa, Aviko General Manager, said: “Good weather traditionally favours pubs with outside dining areas and market research shows that food sales often soar when the sun comes out. Chips and wedges are traditional accompaniments to barbecued meats – and with both Mintel* and Horizons’ Menurama** report highlighting the growth of ‘posh’ fast foods, publicans can maximise profits when the sun shines by offering the more upmarket sides. We are delighted we are able to support operators by offering our great tasting products and now free downloadable POS materials.”
In addition to wedges, Aviko provides a variety of premium accompaniments such as Super Crunch, Super Long and Sweet Potato Fries, Beer Battered Onion Rings and the new Chilli Chedder Cheese Nuggets.
Made from the highest grade potatoes, Aviko’s range is supplied frozen and can be cooked to order and served in a matter of minutes, helping to speed up service and cut costly waste.
Operators can download their free BBQ POS now from www.aviko.co.uk/downloads/ and learn more about Aviko’s potato products range developed by chefs for chefs.
