Great British Breakfast Boosts Profits

Aviko Foodservice

Aviko

Premium Supplier 3rd December 2014
Aviko Foodservice

Aviko

Premium Supplier

Great British Breakfast Boosts Profits

New research has revealed the profit boosting power of the great British breakfast, with 29% of people choosing to eat the most important meal of the day out-of-home at least once a week and 52% opting for brunch and dining after 9am. The independent research commissioned by Aviko, has revealed a growing window of opportunity for caterers when it comes to breakfast after delving into consumer breakfast eating habits across cafés, hotels, restaurants, bakeries and pubs.

An incredible 75% of people will order a cooked breakfast when kick-starting their day out-of-home, with 70% most likely to order a ‘Full English’ followed by scrambled eggs on toast. For caterers planning their breakfast menu, the top three items consumers want are sausages and bacon (52%), followed by eggs (23%) and hash browns (18%).

Mohammed Essa, General Manager UK and Ireland, Aviko, said:

“Caterers who carefully consider their morning menus can really profit. A large number of people are eating breakfast out-of-home on a regular basis and the window of opportunity to serve it is widening as traditional eating times blur and brunch grows in popularity. This is all great news for operators looking to deliver the breakfast of champions and Aviko can help.”

The potato product supplier offers a delicious range of breakfast sides including Hash Browns which have become an essential breakfast item for many consumers – in fact, 68% think a great British breakfast should include them!

With on-the-go a key consumer trend, Aviko’s Hash Browns can also be upsold with breakfast baps. The research revealed the not so humble bacon butty to be the nation’s favourite (50%), while 21% of people opted for sausage and 16% preferred a vegetarian breakfast with egg & mushroom.
Mohammed adds: “Not only are they in demand, our research found that 80% of people would expect to pay 50p more if their breakfast was served with a hash brown. This presents an important profit opportunity for caterers – especially given that they can increase the revenue per ticket by as much as 30%+.”

Special diets proved another opportunity for caterers - a staggering 80% of people don’t think there are currently enough gluten-free cooked breakfast choices, while 54% believe vegetarian options are lacking.
Mohammed continues: “The growth in special diets such as gluten-free means it’s essential that caterers offer appropriate menu options to increase traffic through the door and maximise profit. Our Hash Browns are not only suitable for vegetarians, they are also gluten-free, helping caterers tap into the growing market, while giving peace of mind that they appeal to coeliac suffers and non-sufferers alike.

This demonstrates a huge opportunity to ensure hash browns are a staple of any breakfast menu.”To help operators keep menus fresh, particularly during Breakfast Week (25th – 31st January 2015), Aviko has a range of breakfast boosting items including Hash Brown Bites perfect for on-the-go, the innovative Bubble & Squeak Rounds – made from 100% real cream, savoy cabbage, fried onions, parsley, chervil and black pepper for maximum flavor – and not forgetting the ultimate breakfast side, Aviko Hash Browns – larger than average made with grated potato, onion and a carefully balanced seasoning to create a crispy golden finish encasing a soft, fluffy centre.

Dedicated to food service and one of the biggest potato processors in the world, Aviko offers a range of chilled and frozen potato specialties made by chefs, for chefs from morning favourites such as Hash Browns and innovative Hash Brown Bites, through to Premium Fries, Mash, Roasties and much more.

*Aviko/Toluna, November 2014
+Based on adding a portion of Aviko Hash Browns to a breakfast bap costing approximately £2.50

For more product information on Aviko’s extensive range call 0800 633 5611 or visit www.aviko.co.uk
For everything Aviko visit: www.twitter.com/avikouk

In these challenging times…

The Staff Canteen team are taking a different approach to keeping our website independent and delivering content free from commercial influence. Our Editorial team have a critical role to play in informing and supporting our audience in a balanced way. We would never put up a paywall and restrict access – The Staff Canteen is open to all and we want to keep bringing you the content you want; more from younger chefs, more on mental health, more tips and industry knowledge, more recipes and more videos. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector - we want to do more for you.

A single coffee is more than £2, a beer is £4.50 and a large glass of wine can be £6 or more.

Support The Staff Canteen from as little as £1 today. Thank you.