Great British Breakfast Boosts Profits

Aviko Foodservice


Premium Supplier 3rd December 2014

Great British Breakfast Boosts Profits

New research has revealed the profit boosting power of the great British breakfast, with 29% of people choosing to eat the most important meal of the day out-of-home at least once a week and 52% opting for brunch and dining after 9am. The independent research commissioned by Aviko, has revealed a growing window of opportunity for caterers when it comes to breakfast after delving into consumer breakfast eating habits across cafés, hotels, restaurants, bakeries and pubs.

An incredible 75% of people will order a cooked breakfast when kick-starting their day out-of-home, with 70% most likely to order a ‘Full English’ followed by scrambled eggs on toast. For caterers planning their breakfast menu, the top three items consumers want are sausages and bacon (52%), followed by eggs (23%) and hash browns (18%).

Mohammed Essa, General Manager UK and Ireland, Aviko, said:

“Caterers who carefully consider their morning menus can really profit. A large number of people are eating breakfast out-of-home on a regular basis and the window of opportunity to serve it is widening as traditional eating times blur and brunch grows in popularity. This is all great news for operators looking to deliver the breakfast of champions and Aviko can help.”

The potato product supplier offers a delicious range of breakfast sides including Hash Browns which have become an essential breakfast item for many consumers – in fact, 68% think a great British breakfast should include them!

With on-the-go a key consumer trend, Aviko’s Hash Browns can also be upsold with breakfast baps. The research revealed the not so humble bacon butty to be the nation’s favourite (50%), while 21% of people opted for sausage and 16% preferred a vegetarian breakfast with egg & mushroom.
Mohammed adds: “Not only are they in demand, our research found that 80% of people would expect to pay 50p more if their breakfast was served with a hash brown. This presents an important profit opportunity for caterers – especially given that they can increase the revenue per ticket by as much as 30%+.”

Special diets proved another opportunity for caterers - a staggering 80% of people don’t think there are currently enough gluten-free cooked breakfast choices, while 54% believe vegetarian options are lacking.
Mohammed continues: “The growth in special diets such as gluten-free means it’s essential that caterers offer appropriate menu options to increase traffic through the door and maximise profit. Our Hash Browns are not only suitable for vegetarians, they are also gluten-free, helping caterers tap into the growing market, while giving peace of mind that they appeal to coeliac suffers and non-sufferers alike.

This demonstrates a huge opportunity to ensure hash browns are a staple of any breakfast menu.”To help operators keep menus fresh, particularly during Breakfast Week (25th – 31st January 2015), Aviko has a range of breakfast boosting items including Hash Brown Bites perfect for on-the-go, the innovative Bubble & Squeak Rounds – made from 100% real cream, savoy cabbage, fried onions, parsley, chervil and black pepper for maximum flavor – and not forgetting the ultimate breakfast side, Aviko Hash Browns – larger than average made with grated potato, onion and a carefully balanced seasoning to create a crispy golden finish encasing a soft, fluffy centre.

Dedicated to food service and one of the biggest potato processors in the world, Aviko offers a range of chilled and frozen potato specialties made by chefs, for chefs from morning favourites such as Hash Browns and innovative Hash Brown Bites, through to Premium Fries, Mash, Roasties and much more.

*Aviko/Toluna, November 2014
+Based on adding a portion of Aviko Hash Browns to a breakfast bap costing approximately £2.50

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