Research carried out on behalf of Steelite by OnePoll showed that 81 per cent of the people surveyed stated that presentation of tableware is important or a very important factor when eating out and a well-presented table positively impacts their dining experience, according to 61 per cent.
The research showed that tableware can also be used to justify price points with 60 per cent of diners expecting a higher level of tableware the more they pay for a meal a clear indication that investment in quality tableware means operators can charge more for a meal.
Greg Fowke, national account manager for Steelite International said in today’s competitive environment attention to detail is key: “New catering outlets are openings every week and we provide advice to our customers to help them match the restaurants styling, and type of food, with the right tableware, and this always works to their benefit in terms of taking customer satisfaction a step further.”
Steelite International are planning a series of restaurant tours over the coming months working with chefs and buyers. The tour includes a visit to Steelite’s showroom in London and offer a choice of tableware and table display.
For further information and advice contact Steelite International on +44 (O)1782 821000 or visit the website www.steelite.com.
