HOP Vietnamese will continue to expand its presence in London with its fifth opening in the Capital on Monday 8th June 2026
HOP Vietnamese is continuing its expansion across London with the launch of its latest restaurant at 246–247 Tottenham Court Road, London W1T 7QZ, set to open on 8th June 2026.
Positioned in the heart of Fitzrovia, just moments from Tottenham Court Road station, the new venue places the brand in one of central London's busiest and most dynamic districts.
Surrounded by a mix of offices, creative agencies, retail spaces, and popular food and drink destinations, the location benefits from strong footfall throughout the day. The area is a well established hub for professionals, students, and shoppers alike, making it an ideal setting for HOP's fast, fresh, and nourishing Vietnamese offering, whether for a quick lunch, mid week dinner, or takeaway on the go.
Bringing its signature bold and authentic Vietnamese flavours to this vibrant neighbourhood, the Tottenham Court Road location will offer HOP's popular menu alongside a contemporary dining experience. Rooted in freshness and flavour, the menu celebrates rice as the cornerstone of Vietnamese cuisine, featuring a range of hearty rice boxes, nourishing pho, vibrant noodle salads, flavour-packed Bánh mì, and a selection of small plates and drinks.
The new restaurant will span approximately 2500 sqft and accommodate up to 60 diners. Designed to reflect HOP's evolving brand identity, the space will blend modern design with subtle nods to Vietnamese culture, creating a welcoming environment that is both contemporary and true to its roots.
Guests will be able to order via in-store kiosks or by scanning a QR code at their table, offering flexibility for those on the go as well as those looking to enjoy a more relaxed dine in experience. The seamless ordering system ensures convenience without compromising on quality or service, with dishes prepared fresh and delivered directly to diners.
HOP Vietnamese's growth shows no signs of slowing, with plans to open additional locations across the UK by the end of 2026. The Tottenham Court Road opening represents another key step in the brand's mission to make fresh, nourishing Vietnamese food more accessible nationwide.
Paul Hopper, Founder at HOP, said: "We're incredibly excited to be opening on Tottenham Court Road, bringing HOP to such a vibrant and buzzing part of London.
"Our mission has always been to share the freshness, vibrancy, and natural goodness of Vietnamese cuisine, and this new location allows us to reach even more people.
As we continue to grow, we remain committed to delivering authentic, nourishing food in a fast and accessible way, while staying true to the culture and inspiration behind HOP."
To explore the HOP Vietnamese menu and to find your nearest restaurant, please visit: www.hopvietnamese.com/
