Promoting the Pastry World Cup

Kevin  Ashton

Kevin Ashton

Other 29th May 2015
Kevin  Ashton

Promoting the Pastry World Cup

I'm helping to promote the Pastry World Cup (Coupe du Monde de la Pâtisserie) in both catering circles and to the wider general public and to this end I have created a pinterest board
uk.pinterest.com/chefkevinashton/coupe-du-monde-de-la-p%C3%A2tisserie-pastry-world-cup/

Which is a place were you can view both official photographs and video clips from the contest in one place. I also make a point of labelling and discribing each photo so that both chefs and the general public get a better understanding of what this competition is all about. I first attended the competition in 2009 as a writer and have been hooked on the contest ever since.

Equally, I am amazed that after 26 years how little known the contest is outside of culinary circles.
With the help of everyone here I am hoping to change that and get the event onto UK TV (as it is in France).
This year the One show did a very brief magazine style news report but I'd like to see the beeb do more.

I do add additional photos and videos to my pinterest board from time to time so please stop by often.
*The photo is of course Captain Hook and made by the winning Italian team from pulled sugar. To see the complete display go to my pinterest board.

In these challenging times…

The Staff Canteen team are taking a different approach to keeping our website independent and delivering content free from commercial influence. Our Editorial team have a critical role to play in informing and supporting our audience in a balanced way. We would never put up a paywall and restrict access – The Staff Canteen is open to all and we want to keep bringing you the content you want; more from younger chefs, more on mental health, more tips and industry knowledge, more recipes and more videos. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector - we want to do more for you.

A single coffee is more than £2, a beer is £4.50 and a large glass of wine can be £6 or more.

Support The Staff Canteen from as little as £1 today. Thank you.