RATIONAL Brings Power of Excellence to HOST 2015



Premium Supplier 20th October 2015

RATIONAL Brings Power of Excellence to HOST 2015

The leader in specialised catering technologies will be cooking up a storm at this year's international exhibition for the hospitality industry, HOST in Milan, 23-27 October 2015. The RATIONAL stand has been designed with the visitors in mind, there'll be an exciting contest judged by a star-studded jury, and the SMART Label gallery will feature the SelfCookingCenter® 5 Senses. RATIONAL can be found on stand D33 - D42, Pavilion 4.

High level performance, technologies and top chefs are RATIONAL’s strengths at this year’s exhibition. In tandem with Expo Milan, RATIONAL is ready to amaze industry professionals from Europe and further afield visiting the stand, thanks to the SelfCookingCenter® 5 Senses technology, of which innovation and efficiency are just two of the countless benefits.

RATIONAL is not just about technology, it's also about functionality and professionalism, something that the SelfCookingCenter® clearly demonstrates. For this year's event, RATIONAL has organised demonstrations, show cooking and tastings whilst providing practical advice and information to existing and potential customers. The stand is designed to welcome visitors in three separate exhibition areas; the “front show” kitchen will be the biggest draw for visitors where they can watch the chefs at work. The restaurant area will be set aside for private meetings and in the "theatre" section, visitors will be able to stand alongside and interact with the chefs. "At events like HOST, the whole of the RATIONAL team wants to convey just how flexible our company is; we can meet the diverse needs of the modern market whilst constantly looking to the future. It's a challenge we always face with courage and determination!" commented Enrico Ferri, MD of RATIONAL Italia.

Full steam ahead for “Chefs meet the SelfCookingCenter®”, the regional cookery contest organised by RATIONAL. The chefs taking part are all members of ClubRATIONAL; they entered the contest by sending their favourite tried-and-tested recipe, made with the SelfCookingCenter®.

The 8 best entries will take part in the grand finale during the trade show on Tuesday 27 October. "A prestigious idea to match the prestige of an event like HOST" explained Ferri. "The idea was enthusiastically received by chefs, who have sent in hundreds of recipes based on the SelfCookingCenter®”. The prestige also extends to the outstanding jury, which includes food writers and RATIONAL executives. The panel will be led by award-winning chef Davide Oldani, ambassador for Expo Milan 2015".

Creativity, dynamism and the ability to keep innovating by continually developing and improving its offer: RATIONAL has demonstrated its mastery of these qualities by winning the acclaimed SMART Label, promoted by HOST at Fiera Milano, in collaboration with POLI.design and the Milan Polytechnic Consortium. The event also features the Innovation Gallery, designed to showcase the innovative characteristics of a series of specially-selected products. One of the technologies featured will be the SelfCookingCenter® 5 Senses, which is truly innovative in terms of its functionality, technology, eco-sustainability, ethical and social profile.

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