With ‘bangers and mash’ the third most popular comfort food among British consumers (after chocolate and ice cream)* and British Sausage Week (3rd – 9th November 2014) fast approaching, Aviko is calling for caterers to capitalise on this key date and spike in demand during the winter period.
Mohammed Essa, Aviko General Manager, says: “On average, 2.3 million Brits eat sausages for dinner each day – that equates to almost 200,000 tons each year*. With mashed potato the accompaniment of choice among Brits*, it’s important for caterers to include this on their winter menus and maximise profits in the process.”
To support operators, potato specialist Aviko has created free point-of-sale materials so they can make the most of British Sausage Week. Available to download at www.aviko.co.uk/downloads, the range of posters, flyers and tent cards will encourage diners to order the great British staple of ‘bangers and mash’.
Mohammed explains: “Our Craft Guild of Chefs endorsed mash range is perfect for time-pressed caterers – the products are prepared in the traditional way with fresh butter and milk, and are then frozen to ensure the flavour and nutrients are locked in. The fact they are prepared in individual cubes means caterers are also able to control portion sizes and minimise wastage. We’re delighted to be able to support caterers in this way, and now with our free downloadable POS materials, caterers can take advantage of the opportunity even further.”
Gluten-free and also suitable for use with roast dinners, pies and casseroles – all of which are among the most popular meals eaten with potatoes** – mash is a ‘winter warmer’ that works hard on menus throughout the cold weather. Aviko’s range includes Mashed Potatoes and Butter & Milk Luxury Mash.
Dedicated to foodservice and one of the biggest potato processors in the world, Aviko offers a range of chilled and frozen potato specialities from morning favourites like hash browns and innovative hash brown bites, through to premium fries, mash, roasties and much more.
Operators can download their free British Sausage Week POS now from www.aviko.co.uk/downloads/ and learn more about Aviko’s potato products range developed by chefs for chefs.
*The Great British Sausage Report - Sausage Appreciation Society www.lovepork.co.uk/wp-content/uploads/File-12.pdf
**Kantar Worldpanel March 2014
For more product information on Aviko’s extensive range call 0800 633 5611 or visit www.aviko.co.uk
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