to spend half a million on a 2-bed flat in Hackney but equally the area has raised its profile so much that it demands that.
How do you think Jago’s been received?
We’ve had really good recognition, it’s been incredibly hard work and draining but really good feedback from people like the Telegraph, Jay Rayner, and the Financial Times; so that makes all the hard work worthwhile.
Has it been tougher than what you thought?
I knew it was going to be tough but it’s been a huge learning curve, there’s so many curveballs thrown at you throughout the process. I’m used to running kitchens but it’s so much more on top of that, more responsibility but it’s been a massively fulfilling thing to do and I would do it again for sure.
Is that the plan then – to own a few more?
I’d like to, it’s been a real joy doing this. It’s kind of addictive, there’s three of us that own the business and I don’t think either one of us would want to settle with just the one restaurant. It would be brilliant to be able to do this again and have a couple more.
Is there a lot of competition in the area or do you think you’ve set yourself apart?
If you have a restaurant in a foodie area then you’re doing great as you’re always going to have people who want to come down and eat, and people don’t want to eat the same food every day. The restaurant’s competition I almost see them as support, we’re lucky enough to be down the road from St. Johns, but the area this side of Brick Lane doesn’t have a massive food scene. It’s mainly Indian restaurants down here so I hope that more places will open up so we can have more neighbours that we can give and get advice and support from.
Obviously the restaurant is striking being bright orange, so did you have any input on the design?
The restaurant had already been designed. When we were presented with these designs we were more than happy to settle in one of the most unique spaces in London.
So the food is a mix of Southern European and Middle Eastern – is that still a fair assessment?
Yeah absolutely. I came over from Ottolenghi and my business partner came over from Moro, so we immediately had that sense of this is where our strengths lie. My family are originally Jewish and so is the area, so we wanted to give a little nod to some of the processes that go into a few classical Jewish dishes; pickling, curing and salting. So we created another layer of interest to work with in the kitchen.
Do you think you were set on that style to begin with or was there a bit of experimenting?
It’s a natural process, the menu has grown and it will always be better when the chefs are happy. They don’t have too many boundaries to work with so you get a much more natural progression on your menu when you’re not saying ‘well you can’t do that’; I think that’s important to not put too many confines on that.
How often do you tweak or add new dishes?
We regularly slot dishes in and out normally a couple of dishes every two weeks or so. We have a rigorous dish development programme, so a new dish will go through a few stages to make sure that it’s consistent.
Do you like to eat out yourself?
When I can get away, I like to eat out a lot. Brawn on Columbia Road that’s an amazing place, and been in there for years and enjoy it every time.
What would you say the aim is for Jago?
We want to build a reputation and show that we’re going to be one of the best restaurants in London and we’ve got the food, drink and space to prove it. We’re such a young restaurant that we’ve got a lot of time to blossom and improve.