Jackson Boxer to close Orasay and open new restaurant
Chef and restaurateur Jackson Boxer will close Orasay at the end of this year, despite the seafood restaurant being “busier than we’ve ever been”.
Jackson opened Orasay in Notting Hill with Andrew Clarke in 2019, following success together at St Leonard’s in Shoreditch and Vauxhall’s Brunswick House.
With Orasay closing, with the final service coming on New Year’s Eve, Jackson plans to take on a new venture in 2025.
Taking to Instagram, Jackson wrote: “In place of Orasay, we're going to open a new restaurant. I have a pretty good sense of what it'll look like, and I'm very excited to return to Notting Hill in the new year to bring it to life.
“What it won't be is a restaurant specialising in fish and seafood. There are a multitude of reasons for this, but the simplest one is that Orasay was never a very lucrative business. We specialised in working with a fragile and elusive product with a minuscule shelf life that needs a great deal of labour to prepare, and though we're busier than we've ever been in terms of guests through the door, those guests have considerably less freedom to spend than perhaps they once did, and as such, being unable to raise prices, and being unwilling to work with a cheaper and inferior product, we have decided to imagine a bold new future for ourselves in quite another direction.
“If you're a fan of Orasay, please come in for a last potato bread before the end of December.
“Then keep your eyes peeled for news of what we're planning next, hopefully it'll excite you as much as it does me.”
As first reported by Hot Dinners, Jackson is set to replace Orasay with a restaurant called Dove, early in January 2025.
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