through food but also to experience it with some of the most famous chefs shaping it.”
Justin Connor, president of Chef’s Table Projects, added: “Chef’s Table has been sharing important culinary stories on Netflix for the last decade, and we’ve long dreamed of finding a way for people to experience them first-hand. We’re excited to partner with Airbnb to bring this vision to life – curating immersive culinary experiences around the world for guests to discover regional food culture and step into the story.”
A new strategic push for Airbnb
Chief executive Brian Chesky described the Originals and Services initiative as Airbnb’s “biggest launch to date”.
The San Francisco-based business, founded in 2008 by Chesky, Joe Gebbia and Nathan Blecharczyk, now operates more than eight million listings across 220 countries and regions.
The move into food-led cultural programming signals a shift from pure accommodation to a lifestyle-driven platform – one that connects travellers directly with chefs, sommeliers and cultural icons.
For Jamie whose career spans bestselling cookbooks, long-running television series and a global restaurant portfolio, the partnership offers another way to connect with audiences: not just through recipes on a page or screen, but across the table, with pasta dough in hand.