KOBA celebrates 20 years in Fitzrovia with bold new look

The Staff Canteen

KOBA marks 20 years with bold new look and “taste of Seoul” menu.

In 2005, restaurateur Linda Lee transformed London’s Korean dining scene with the launch of KOBA in Fitzrovia. It was the first restaurant in central London to offer traditional table barbecue in a refined, fine-dining setting, and over the past two decades, it has become one of the capital’s most respected Korean restaurants.

Now, as KOBA prepares to celebrate its 20th anniversary in September, Linda is introducing what she describes as “KOBA 2.0” – a completely reimagined experience that reflects the way food is enjoyed in Seoul today.

From table barbecue to abundant sharing feasts

The hallmark of KOBA has been the do-it-yourself table barbecue, where diners grill their own meats and seafood at the table. While that option will remain available on request in the 24-seat private dining room downstairs, the main restaurant will now pivot to a chef-prepared sharing style.

The new format emphasises abundance and conviviality, with barbecue dishes such as Bosot Bulgogi, a soy-marinated bulgogi beef with mixed mushrooms, Go Galbi, a mackerel dish cooked with sweet soy sauce and spring onion, and Saewoo Gui, king prawns paired with fermented shrimp sauce. Each dish will be served with mixed ssam – lettuce leaves, sauces and pickles – allowing diners to wrap and combine flavours at the table.

Introducing Jorim and special pot dishes

Alongside barbecue, the refreshed menu will also showcase Jorim, braised dishes traditionally shared between two people. One highlight is So Galbi Jjim, soy-marinated braised beef short ribs with glass noodles, rice cake, chestnut, jujube and radish, served with rice.

Special pot dishes will also feature prominently, including Hwei Dubbab, a mix

of sliced raw fish, shrimp, trout roe, vegetables and rice with spicy sauce, and Yeoneo Sotbab, soy-glazed salmon and seaweed pot rice. At lunchtime, KOBA will also introduce generous, affordable BBQ-topped “super bowls,” providing a more accessible way to enjoy the flavours of Seoul.

A complete new look

The restaurant itself is undergoing a full refurbishment to match its culinary evolution. The design adopts a calm, neutral wabi-sabi aesthetic, with textural wood and stone surfaces. Seating will be a mix of tables and counters, the latter topped with a dramatic lightbox canopy. Guests dining at the counter will be able to order from the full menu or choose from a series of snacks, paired with a new selection of highball cocktails.

Linda Lee on KOBA’s evolution

Speaking about the relaunch, Linda reflected on KOBA’s journey.

She said: “KOBA was my first Korean restaurant in London and the past twenty years have been magical. I am proud of what KOBA has achieved in terms of building, and maintaining, a reputation for serving the best table barbecue. But at heart I am an innovator, I have always sought to introduce diners to new ways of eating Korean food, and it is time for KOBA to evolve.

"The 20th anniversary felt like the right moment both to look back with gratitude on the past twenty years, and to look forward with excitement for the next twenty and beyond. The modern, elevated style of food will give London a real taste of Seoul as it is today, and together with the new interior, KOBA will feel like a completely new restaurant – I call it ‘KOBA 2.0’.”

Reopening date

KOBA will reopen on September 23, ushering in a new chapter for one of London’s most iconic Korean dining destinations.

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The Staff Canteen

The Staff Canteen

Editor 13th September 2025

KOBA celebrates 20 years in Fitzrovia with bold new look