where people in the industry - who can't really afford to eat out at fancy places - could still enjoy a great meal at a fair price.
“When I want to spend time with my family, we end up going out to dinner but I feel like it isn’t reciprocated at my restaurant.”
Speaking on the future of 670 Grams, Kray added: "It’s not a dire situation but it just depends on how big your ego is, I can keep going for the next six months to a year and lose money. But then I’d have nothing to show for the last five years... You're supposed to have a business that works for yourself and for everyone else."
"Even when you're busy, it’s still a struggle. You’ve got to make up for the quiet hours and the extra staff costs. It’s always touch and go, and it’s not nice. It’s not even good for morale. The vibe’s just weird when it’s like that.”
Kray also mentioned that 670 Grams has significantly cut the price of their dishes to accommodate customers: "We have a six-course menu that’s £50. I understand people are struggling, but I feel like most people could afford that. I think it’s fair for what we offer. You’re not going to come in here and spend £800 for dinner — you could have dinner for three people, with drinks, for £150. I don’t think that’s bad at all."
Kray won the Michelin Guide 2021 Young Chef of the Year Award, highlighting his talent and potential in the culinary world.
670 Grams is also listed in the Michelin Guide.
